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Alex Gardner, Index Exchange Talks About the Evolution of Programmatic Deals

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by Lindsay Rowntree on 15th Sep 2016 in TRADERTALK

In this special vox pop edition of TraderTalk TV at dmexco 2016, ExchangeWire hear from Alex Gardner, SVP, partner development, Index Exchange about the varying types of programmatic deals that exist in the market and how they are evolving, from direct through to guaranteed deals.

In this episode you will find out:

- Whether there's a fundamental lack of understanding around programmatic direct media buying (both on the buy side and the sell side)

- The barriers that exist to more programmatic direct deals

- How the likes of header bidding is impacting the uptake of programmatic direct

- The direction in which programmatic deals are heading

- Who in the industry is thriving with programatic deals