Road to ATS Paris: Yannick Ichane Discusses NRJ Group’s Programmatic Strategy

In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

In the latest of the series, Juvillier interviews Yannick Ichane, digital monetisation director of radio and TV broadcaster, NRJ Group, who provides his expert insight on the following:

– The main digital trends of 2017
– The evolution of programmatic audio in the French advertising industry
– The relationship between supply and demand for programmatic audio
– The four programmatic pillars at NRJ
– The impact of the GDPR on data privacy for NRJ Group

Links to the entire ‘Road to ATS Paris’ series can be found below:

– Interview with Aude Perdriel-Vaissieres, Publicis
– Interview with Philippe Framezelle, Adverline
– Interview with Bastien Galibert, SeLoger La Régie
– Interview with Paul Caucheteux, Prisma Media Solutions
– Interview with Reworld Media’s Jeremy Parola
– Interview with SoLocal’s Christophe Parcot
– Interview with Tradelab’s Charles Gros
– Interview with Vincent Salini, Mpublicité- Regie Obs
– Interview with Thibaud Chevalier, M6 Publicité

Tickets for ATS Paris are on sale now.