Root discusses:
- Why the 'death of the cookie' doesn't refer to all cookies, just the third-party cookie
- How cookie matching in Safari used to work, and how Apple's ITP has changed that
- How ITP 2.0 has caused a decline in bid density and a drop in CPMs
- How Permutive's solution, which is first party by design, and operates like a database for publishers, isn't blocked by ITP
- Why Apple won't allow post-view metrics
- Why ITP is encouraging marketers and publishers to build direct relationships