mediarithmics’ Nicolas Scheerens on Data Marketing Technology – Buy vs. Build

In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Nicolas Scheerens, Head of UK Presales, mediarithmics, to discuss how brands, publishers, and retailers, can simplify their data infrastructure layer.

In this session, O'Kane and Scheerens cover:

- Current data strategies employed by brands, publishers, and retailers;
- Issues with building and maintaining bespoke data infrastructure stacks;
- and what brands, publishers, and retailers, should consider when determining whether to build or buy their technology stacks.

mediarithmics

mediarithmics offers an open and integrated data marketing infrastructure, covering all DMP and CDP uses. The platform can also be used to create Data Alliances, guaranteeing the impermeability of data between partners and compliance with current and...
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Mathew Broughton: Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.
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