mediarithmics' Nicolas Scheerens on Data Marketing Technology - Buy vs. Build

by Mathew Broughton on 27th May 2021 in TRADERTALK

In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Nicolas Scheerens, Head of UK Presales, mediarithmics, to discuss how brands, publishers, and retailers, can simplify their data infrastructure layer.

In this session, O'Kane and Scheerens cover:

- Current data strategies employed by brands, publishers, and retailers;
- Issues with building and maintaining bespoke data infrastructure stacks;
- and what brands, publishers, and retailers, should consider when determining whether to build or buy their technology stacks.