Fifty’s Alex Hawkesworth on the Current State of Play in the ID Space and the FiftyAurora Product

In this latest episode of TraderTalk TV, Alex Hawkesworth, head of productisation at Fifty, joins ExchangeWire’s Ciaran O’Kane to discuss the current state of play in the ID space, and how the FiftyAurora product can overcome this rocky ecosystem through ID-free tracking.

In this session, Hawkesworth and O’Kane discuss:

- How the industry is in need of a flexible ID-free audience targeting solution, whilst acknowledging the long-term implications of the demise of the third-party cookie;

- Where Fifty sits in this changing ID space;

- How the data platform are making progress in this cookieless sphere with their new ID-free solution product - FiftyAurora; and

- How Fifty access social data and extract value from it to turn it into an anonymised solution that can be used on a day-to-day basis.