2023 Retail Media Campaigns – Kiessé Lamour, Wunderman Thompson Commerce

In the fifth exclusive voxpop in the ExchangeWire RetailMediaHub, in association with PubMatic, Kiessé Lamour, global head of media at Wunderman Thompson Commerce, outlines how both retailers and marketers can maximise the value of their commerce media campaigns through 2023 and beyond.

In this session, Lamour covers:

  • Maximising the value of commerce media campaigns
  • How measurement of retail media activations is set to evolve
  • Available options for commerce media campaigns
Content Hub Pubmatic
Hannah Dillon: Hannah joined ExchangeWire as staff writer in 2022, having previously worked in marketing, communications, and social media. Hannah graduated from the University of Manchester with a BA in Drama and English Literature.
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