Alex Depledge on Building a Brand Through CTV Advertising

Alex Depledge, founder and CEO at Resi, joins ExchangeWire CEO Rachel Smith to discuss the value of using CTV for brand building.

In this discussion, Alex outlines:

• Resi's position as a brand-led business

• why TV still holds value to brand building

• Resi's partnership with ITVX, and the challenges that come with CTV advertising

Hannah Dillon: Hannah joined ExchangeWire as staff writer in 2022, having previously worked in marketing, communications, and social media. Hannah graduated from the University of Manchester with a BA in Drama and English Literature.
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