Eidgensi’s Georges Tertois on Web3’s greatest opportunities

3D earth graphic symbolizing global trade, vector illustration.

Georges Tertois, GM and co-founder at Eidgensi joins ExchangeWire's head of content John Still to discuss what the biggest opportunities are in the nascent world of Web3.

In this discussion, Georges gives his insight on:

• the functional applications of Web3

• the greatest Web3 opportunities for brands and advertisers

• the hurdles to overcome in perceptions of Web3

For more insights and expert analysis on these topics, check out ExchangeWire's Web3 hub in association with Alkimi Exchange.

John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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