Essence’s Petros Salimbas on Agency-Advertiser Relationships in Retail Media

In the third exclusive voxpop in the ExchangeWire RetailMediaHub, in association with PubMatic, Petros Salimbas, client director at Essence, details how the emerging medium is set to drive an evolution in the relationships between advertisers and their agencies.

In this session, Salimbas discusses:

  • How agencies are working with brands and retailers to capitalise upon retail media opportunities
  • Nascent advertising formats opened up by retail media
  • Targeting and attribution within retail media
Content Hub Pubmatic
Mathew Broughton: Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.
Related Post
  1. UK Streaming Service Freely Launches; Amazon Ads Sees 24% Growth; Google Strengthens Ad Partnerships with Disney & Paramount
  2. IAB Europe Releases Final European Retail Media Measurement Standards
  3. Netflix Attracted 9.3 Million New Subscribers in Q1; X Loses Another Major Ad Partner; TikTok Launches Notes Amid Legal Troubles
Recent Posts
  1. GroupM’s Sandra Arnold on Empowering Diversity and Inclusion in Ad Tech

    "I think we all need to feel represented, both in the media and within organisations…

    3 months ago
  2. Lloyds Banking Group’s Nic Travis on Measurement and the Cookieless Future

    In our latest Voxpop, Nic Travis, Head of Digital Marketing, Lloyds Banking Group, joins ExchangeWire…

    5 months ago
  3. OpenX’s Priya Bhatia on Sustainability Strategies Across APAC

    In our latest VoxPop, we're joined by Priya Bhatia, VP Business Development, SEA at OpenX…

    6 months ago
  4. StackAdapt’s Raina Roberts on How to Unlock B2B Marketing Success with Programmatic

    “Sometimes we talk to B2B marketers and they have this idea of a B2B audience…

    6 months ago
  5. Digital Turbine’s James Rogers on Harnessing the Power of In-Game Advertising

    In-game advertising is an increasingly interesting proposition. James Rogers of Digital Turbine talks us through…

    7 months ago
  6. Publica by IAS’s Chris Mottershead on the data-driven TV marketplace across APAC

    Filmed on location at ATS Singapore 2023, ExchangeWire CEO Rachel Smith is joined by Publica…

    7 months ago