Olha Paramonova, VP, AdTech at Sigma Software Group, joins ExchangeWire's head of content John Still to discuss the growing prevalence of first-party data, how brands can make the most of data management strategies, what's in store for ATS London 2023.
During this Voxpop, Olha and John discuss:
- How publishers are adapting to the deprecation of third-party cookies deprecate.
- How the need for user privacy can be balanced with the need for effective targeting in digital advertising.
- What a mutually beneficial relationship between brands and publishers looks like.
- What Olha is looking forward to at this year's ATS London.
Hear more from Olha at this year's ATS London, taking place on the 13th & 14th June at Central Hall, Westminster. Final tickets available now.