In this latest VoxPop, Richard Ottoy, GM EMEA at Sharethrough, joins ExchangeWire's CEO Rachel Smith to discuss environmental sustainability within the ad tech industry.
In this session, Ottoy explores:
- How awareness around sustainability has increased within the advertising industry and what more needs to be done.
- Actionable changes key players in the industry can take to operate more sustainably.
- How the industry may progress towards achieving carbon neutrality by 2030.
- Why and how measurement and reporting of carbon emissions will increase in importance from 2023.
- The prevalence of greenwashing within the industry and how this could change in the near future.