In this latest ExchangeWire VoxPop, Patrick Dolan, activation director at the7stars, joins John Still to discuss two of the industry's biggest formats – out of home (OOH) and audio.
In this VoxPop, Dolan elaborates on advertisers' growing interest in these two formats, and how they have evolved in response to market changes.
The discussion covers:
• Why OOH and audio have taken off in recent years, and the advancements that have driven their growth
• How measurement has evolved within these formats and how it may continue to develop
• How the7stars' and their clients are engaging with OOH and audio.