Franck Vidal, director, Southeast Asia sales and partnerships at Vistar Media, joins ExchangeWire head of content John Still for our latest VoxPop.
In this engaging conversation, Franck provides an overview of programmatic digital out of home (DOOH), particularly how the medium is currently being leveraged in the APAC region.
The discussion covers:
• How programmatic DOOH adoption has grown in APAC and why
• The unique challenges and opportunities that the medium presents to marketers
• How data and analytics are being incorporated to prove the potential ROI of programmatic DOOH