Privacy
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ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Facebook acquires LiveRail The big news this week was Facebook’s purchase of video SSP LiveRail for an undisclosed sum with the pairing of the two indicating the social network’s desire to invest further into video and mobile. Brian Boland, Facebook,VP […]
Tags Ad ExchangeAdvertiserAnalyticsBehavioural TargetingBidderBig DataBrandData Management Platformdata modellingData StrategyDenmarkDigital MarketingDisplayDSPEuropeFacebookFacebook DisplayFragmentationMarketing TechnologyMedia BuyingMobileMobile Ad ExchangeNordicsOnline MarketingOnline videoPremiumPrivacyProgrammaticProgrammatic VideoPublisherRetargetingRich MediaRTBSSPVideo
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The Changing Face Of Mobile Advertising
Researchers have tipped the UK mobile advertising expenditure to pass the £2bn mark this year as companies including Twitter, and mobile operator joint venture Weve aim to challenge the hegemony of Facebook and Google in the sector. UK mobile ad spend continues to soar and is expected to rise 96% this year to just over […]
Tags Ad ExchangeAd NetworkAd TradingAdvertiserAnalyticsAudience BuyingBehavioural TargetingBidderBig DataBrandDatadata modellingData OptimisationData StrategyEuropeFacebookFacebook DisplayFragmentationMarketerMedia BuyingMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTBOnline MarketingPrivacyProgrammaticProspectingRetargetingRich MediaRTBSearchSSPStack
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Weve Rings In Privacy Change Amid Question Marks Over Pricing, Leadership
Weve is preparing to exit the beta phase of its mobile display advertising project with question marks over who its next CEO will be, but does claim to have cracked a key component in the mobile advertising conundrum by introducing the European standard privacy icon to its ad formats. But after an extended beta phase, […]
Tags Ad ExchangeAd NetworkAd TradingAdvertiserAudience BuyingBehavioral TargetingBehavioural TargetingBrandCross-ChannelDataDigital MarketingDisplayMarketing TechnologyMedia BuyingMobileMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTBPrivacyProgrammaticRetargetingRTB
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Microsoft At Cannes: 'Programmatic Is Only Part Of The Opportunity'
Microsoft is seeking to lay down a marker in its ongoing battle with Google, having secured a sponsorship deal giving it the moniker of ‘official technology innovation partner’ of the Cannes Lions advertising festival taking place this week, with programmatic playing a key role in its campaign messaging. Microsoft’s three-year deal with Cannes Lions has […]
Tags Ad ExchangeAdvertiserAudience BuyingBig DataCannes LionsCreativeCross-ChannelDataDigital MarketingDisplayPrivacyProgrammaticRich MediaRTBSSPStack
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Don’t Get Tripped Up By Data Privacy When Entering The German Market
With 33% of German consumers choosing not to engage with a website over privacy concerns, Ken Parnham, managing director, EMEA for TRUSTe, explains just how serious an issue privacy is in Europe’s biggest untapped market. With the increase of programmatic buying and the online bidding landscape growing in the German market, more US based companies […]
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‘Big Data As A Cure All Needs To Be Treated With Caution’
Takako Elliot, Mindshare’s client director; and Malcolm Murdoch, Mindshare, director of digital data and performance, discuss big data, its potential, possible deficits introduced by the emergence of mobile, plus how attempts to overcome them can lead to a potential backlash from both consumers and regulators. Big Data is frequently presented as the solution to the […]
Tags Ad TradingAdvertiserAudience BuyingBig DataDataMarketing TechnologyMedia BuyingMobileOnline MarketingPrivacyProgrammatic
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How Will Marketers Buy And Sell Media in 2020?
What will it take to win in 2020? Looking six years into the future of digital media is no easy task, argues Scott Ferber, Videology, CEO. Three years ago, who could have predicted that 40% of all US brands would use programmatic buying platforms as our recent online advertising survey showed? And today, many major […]
Tags Ad ExchangeAd NetworkAd TradingAdvertiserAgencyAgency Trading DeskAnalyticsAttributionAudience BuyingBehavioral TargetingBehavioural TargetingBig DataBrandCross-ChannelDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationDemand Side PlatformDigital MarketingDisplayDSPIndependent Trading DeskMarketerMarketing TechnologyMedia BuyingMobileMobileMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTBOnline MarketingOnline videoPerformance MarketingPlatformPremiumPrivacyPrivate ExchangeProgrammaticProgrammatic GuaranteedProgrammatic PremiumProgrammatic VideoProspectingPublisher Trading DeskRetargetingRich MediaRTBSSPStackTrading DeskVendorVideo
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Weve Bids To Woo Brand Spend To Mobile With Verified First-Party Data
Weve, the joint venture (JV) company between the three-largest UK mobile operators, has lifted the lid on a mobile display ad pilot with Tesco as the participating brand, as the industry’s move towards mobile devices gathers pace. Weve – a joint venture between EE, Telefonica’s O2 and Vodafone – has announced a three-month trial that will see […]
Tags Ad ExchangeAd NetworkAd ServerAd TradingAd VerificationAdvertiserAnalyticsAudience BuyingBehavioral TargetingBehavioural TargetingBig DataBrandDemand Side NetworkDemand Side PlatformDigital MarketingDisplayDSPExchange NewsMarketerMarketing TechnologyMedia BuyingMobileMobileMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTBOnline MarketingPrivacyProgrammaticRTB
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ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Facebook tests mobile ad network 1. It’s been yet another eventful week in the ad tech industry with some of the industry’s largest names continuing to make waves, with Facebook revealing that it is testing an in-app mobile ad network with […]
Tags Ad NetworkAd TradingBig DataCross-ChannelDataData StrategyDigital MarketingDisplayFacebookFacebook DisplayFBXKeywordsMarketerMarketing TechnologyMedia BuyingMobileMobileMobile Ad NetworkMobile DisplayOnline MarketingPrivacyPublisherSearchSocial TargetingStrategic Investment
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ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Yahoo Parts Ways with COO De Castro Ahead Of Ad Exchange Roll-Out Earlier this week it emerged that Yahoo has axed its former Chief Operating Officer Henrique De Castro (pictured), who headed up its display ad business, with speculation indicating […]
Tags Ad ExchangeAd NetworkAd ServerAd TradingAgencyAgency Trading DeskBehavioral TargetingBig DataData ExchangeData Management PlatformData OptimisationDemand Side PlatformDigital MarketingDisplayEastern EuropeFacebookPremiumPrivacyPrivate ExchangeProgrammaticProgrammatic PremiumProgrammatic VideoPublisherPublisher ExchangeRetargetingRTBRussiaSearchTrading Desk
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