Hachette Livre, Decentriq, and First-id Pioneer Privacy-First Data Activation through Clean Rooms
Hachette Livre, a leading French publishing group, has successfully launched a series of privacy-compliant audience activations using data clean rooms in partnership with First-id and Decentriq. By leveraging First-id’s unique, deterministic ID technology and Decentriq’s confidential computing-powered clean room, Hachette [...]
HBAgency Becomes an Approved Vendor in IAB Europe’s Transparency & Consent Framework (TCF) v2.2
HBAgency, an independent digital advertising company working with publishers across Europe and worldwide, has been officially approved as a registered vendor under IAB Europe’s Transparency and Consent Framework (TCF) v2.2. HBAgency provides monetisation and programmatic solutions to a growing network of [...]
Covatic Supercharges Contextual Targeting with Full Support for IAB Content Taxonomy Audiences
Covatic, the leading provider of privacy-first audience solutions, today (12th June, 2025) announced a significant enhancement to its platform with the introduction of full support for IAB Content Audiences. This update enables publishers, advertisers, and marketers to harness contextual targeting [...]
MGID Partners with Digiseg to Enhance Privacy-First Audience Targeting Across Global Markets
MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused data provider, to integrate household-based targeting into MGID’s platform. The collaboration enables advertisers in the US, India, and several European markets—including Germany, Greece, Poland, Turkey, and [...]
Maximise Reach & Privacy for Podcast & Mobile Audio Advertising with AdTonos & NumberEight
In a significant step forward for digital audio advertising, AdTonos and NumberEight are thrilled to announce a new partnership that redefines targeted advertising in podcasts and mobile audio. This collaboration marries AdTonos' unparalleled ad-serving technology, connecting ad buyers with audiences across [...]
Bedrock Platform & Evorra Announce Partnership to Power Responsible, Scalable Audience Activation
Bedrock Platform, the scalable media trading infrastructure provider for high fidelity signal environments, today (May 27th, 2025) announced a new partnership with Evorra, the SaaS audience platform engineered for transparent, privacy-first data collaboration and control at scale. This collaboration empowers advertisers [...]
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