Ahead of next month’s ATS Singapore on 7 July Byron Munson, Videology, regional director, APAC, discusses what it will take to attract brand spend (which has historically been the domain of TV budgets) to digital video in a world of fragmented audiences, especially as the APAC’s middle class swells in number.
Brand advertisers love television. So what is holding back marketers in APAC from embracing digital video with similar enthusiasm, while budgets in other regions are [...]
Tags Ad TradingAd ViewabilityAPACATSAttributionBrandBroadcasterCross-ChannelFragmentationLive StreamMarketerMarketing TechnologyMedia BuyingMedia ValuationMobileOnline MarketingOnline videoProgrammatic VideoPublisherRich MediaSecond screenSingaporeSoutheast AsiaTVVendor
Martin Stockfleth Larsen, Adform, CMO, looks at the numbers from the latest Adform RTB Trend Report Europe, Q1, 2014, and argues that publishers need to embrace programmatic more than ever before.
In this piece, he demonstrates how publishers can earn up to four times as much as they are already seeing by employing rich media ad formats and applying the targeting capabilities of programmatic channels.
In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his thoughts on how the ad tech sector can move unilaterally to address some of the more complex issues with programmatic media trading.
In this Q&A he addresses the lack of a global trade body to represent the needs of ‘the most innovate part of the advertising industry’, plus answers traders’ questions on some of the latest [...]
Tags Ad ExchangeAd ServerAd TradingAd VerificationAdvertiserAgencyAnalyticsAttributionAudience BuyingBidderContextDataDigital MarketingDisplayDSPMarketerMedia BuyingMedia ValuationPremiumProgrammaticProgrammatic GuaranteedProgrammatic PremiumPublisherRTBSSPTag ManagementTrading DeskVendorYield Optimisation
AppNexus is to double its operations in Singapore, including the transfer of senior employees from its European and US operations, reflecting similar moves by programmatic players in APAC – a market estimated to be worth in excess of $1,892m by 2016. The manoeuvres come as ExchangeWire prepares to host its second annual ATS Singapore event in July, where experts from leading programmatic advertising companies will share insights on successfully tackling challenges in this vast and intricate region. [...]
The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it also continues to place programmatic media trading at the core of its commercial operations.
The disclosure was made this week by Sam Sherson, Guardian News and Media, revenue operations director, speaking at an event hosted by the Association of Online Publishers (AOP), where he also made a presentation entitled: “Delivering on the promise of programmatic”.
The majority of the UK’s premium publishers are planning an increased investment in programmatic media trading, according to figures released by the Association of Online Publishers (AOP). Meanwhile separate figures from Magna Global reveal the UK continues to drive programmatic advertising in Western Europe where total spend is surpass $400mm in 2014.
The AOP has identified “data monetisation” as a key issue among publishers this year, with 89% of the 700 surveyed planning to increase their investment into data [...]
This year’s Ad Trader Conference, hosted in Berlin, is entering its second half, where the leading luminaries of the digital media industry in Germany gather to discuss accelerating the nascent programmatic media trading sector here. And the message from the stage was clear: ‘Clean up your act!’
Ahead of this year’s Ad Trader conference hosted in Berlin, Graham Moysey, AOL, head of international, tells publishers there that selling ads programmatically need not involve selling inventory at bargain basement prices.
The idea that ad buyers and sellers should have to choose between a programmatic or premium path is a false one. Simply put, these two are not opposites.
Tags Ad ExchangeAd TradingAdvertiserAudience BuyingBig DataDataDigital MarketingDisplayMarketing TechnologyMedia BuyingMedia ValuationOnline MarketingPremiumProgrammaticPublisherPublisher ExchangePublisher Trading Desk
Buoyed by its most positive financial figures in the last 10 years, AOL has made clearing up the “chaos” ad tech its mission with the unveiling of AOL Platforms – essentially a rebrand of AOL Networks – plus the launch of a consolidated programmatic media trading platform.
The proliferation of new and emerging technology platforms has led to the further fragmentation of the industry, making the ad tech sector an acronym-laden, labyrinth of confusion.
The trend is one that [...]
Tags Ad NetworkAd ServerAd TradingAdvertiserBig DataData StrategyDemand Side NetworkDemand Side PlatformDigital MarketingDisplayDSPMarketerMarketing TechnologyMedia BuyingOnline MarketingOnline videoProgrammaticPublisherRetargetingRich MediaRTBSSPStack
Ahead of next month’s Ad Trader Conference hosted in Berlin, Dimo Velev, OpenX, regional director, DACH, asks how can German publishers thrive in the era of big data given the more stringent privacy laws there, compared to the rest of Europe.
German publishing houses are notoriously risk averse, and are noted for their initial hesitance to ride this wave of innovation, although market data and anecdotal evidence suggests this is about to change.
In this piece Velev [...]