Andy Ellenthal, CEO, of leading semantic targeter, Peer39, has been confirmed to speak at ATS London on Tuesday, September 20. Given Europe's current legal quagmire around third party cookie tracking, Ellenthal will add some badly needed insight into alternative forms of targeting - and will be taking part in the "Brand in The Automated Channel" discussion on the day. ATS London is the largest data-driven display and media optimisation event in Europe, attracting C-level digital media execs and key decision makers from across the European buy and sell side. The full day conference takes place the day before ad:tech and dmexco, kick-starting the biggest week of the year for the European digital media industry. You can book your early bird tickets today - but be quick the offer ends Aug 31. Full details on the ATS London event can be viewed here. The ATS London speaker's list is positively brimming with the best talent in our industry, and we are proud to be hosting the true "heavy weights" of the data-driven display space. Here's a partial list of those already confirmed for the day:
» Joe Zawadzki, CEO, MediaMath
» Brian O’Kelley, CEO, AppNexus
» Zuzanna Gierlinska, Director, Microsoft Media Network, EMEA
» Konrad Feldman, Co-founder and CEO, Quantcast
» Marco Bertozzi, Managing Director EMEA, Vivaki Nerve Center
» Nigel Gilbert, Head of Orange Ad Market
» Martin Kelly, Managing Partner, Infectious Media Ltd
» Samuel Watts, Associate Director, Data & Analytics, Starcom Mediavest
» Ciaran McConaghy, Group Head of Data & Analytics, Havas Digital
» Gustav Von Sydow, CEO & Co-Founder, Burt
» Gurman Hundal, Co-Founder, Media iQ Trading Ltd
» Martin Van Der Meij, Yield Manager, De Telegraaf
Andy Ellenthal, CEO, Peer39
Andy is an advertising industry veteran responsible for setting and overseeing the company’s strategy and growth. He joined Peer39 from quadrantONE, a joint online advertising venture of major media companies including The New York Times, Gannett, Hearst, and The Tribune, where he served as CEO. At quadrantONE he built the organization from the ground up, seeing 500% growth in 2009 and adding 140 new advertisers in the first full year of sales operations. Prior to this Andy was at PointRoll where he led sales efforts and increased the company’s revenue from $5MM to $70MM. Before PointRoll, Andy held a number of sales management roles while at DoubleClick, Inc., where he was Vice President of Advertisers’ Solutions after previously serving as National Sales Director and Regional Sales Manager. He was one of the first salespeople to sell Doubleclick’s Dart for Advertisers (DFA). While leading the sales and account management teams, Andy fueled Doubleclick’s DFA from start-up to the $40 million revenue range, working extensively with the top interactive agencies, including most of the major online advertisers and direct marketers from leading Fortune 100 companies. Before entering the online advertising space world, Andy worked in print media sales for several niche technology and lifestyle publications.