TraderTalk Episode Six: Nigel Gilbert Discusses The Evolving European Media-Buying Space, The Future Of The Ad Network Model And What Third-Party Ad Buyers Will Need To Do To Survive As Agencies Move Into The Ad Net Layer

Welcome to the sixth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Nigel Gilbert, Head of Orange Ad Market. Here Gilbert talks about the the evolving European media-buying space, the future of the ad network model and what third-party ad buyers will need to do to survive as agencies move into the ad net layer. So that you get all future episodes, you can subscribe to TraderTalk here.

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Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
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