Last week Facebook propelled itself to the centre of the never-ending ad block debate. The social network announced its decision to circumvent ad block technology by making ads indistinguishable from user-generated content, in a bid to protect desktop ad revenues. [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding solution by AppNexus; Less ad blocking in Germany; Solid quarter for YuMe; and Pixalate partners with [...]

In June this year, UK mobile network Tesco Mobile announced an exclusive UK partnership with Unlockd in a bid to change the way users consume and pay for their mobile phones. Matt Berriman (pictured below), CEO and co-founder, Unlockd speaks exclusively [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mixed feelings towards mobile advertising; A heterogenous look at Millennials; Cross-selling in [...]

Following recent observations from ExchangeWire on the prevalence of discussions around data, technology, and creativity within the ad tech community at the Cannes Lions International Festival of Creativity, ExchangeWire speak with Dan Slivjanovski (pictured below), head of marketing, RhythmOne, who delves into [...]

The Internet Advertising Bureau (IAB) UK have released results of a major consumer study to understand consumer perception of mobile advertising. In response to the results, IAB UK have assigned superhero personas to acceptable advertising formats in an attempt to help [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer gives up court case against ad blocker; Parsec receives funding; PubMatic launch PMP Guaranteed; Intrinsic buys AOP's Alliance; Yahoo introduces [...]

Ad annoyance is cited as a primary reason for the widespread use of ad blockers. Often, the very characteristics that make ads more noticeable also make them more annoying. In this feature, ExchangeWire speak with Paolo Gaudiano (pictured below), chief [...]

The term 'ad blocking' may have become white noise to some, but to others, its a conundrum that must be solved. What if the real culprit of ad blocking adoption wasn't the ad format itself, but something much less obvious? [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC tops global mobile adblockers; Japan publisher co-op kicks off with three; AU online ads climb 33.5% [...]