Plans by European mobile phone companies to block advertisements across their networks have been blocked themselves, with new rules for EU telecoms declaring it’s not legal. Consumers must decide for themselves whether or not they want to install ad-blocking apps [...]

ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neuer Geschäftsführer bei Unruly Deutschland; Adventori öffnet deutsche Niederlassung; Mobile Internetnutzung wächst weiter; Ad-Tracking bei Deutschen unbeliebt; und Fünf Fragen an die MMA [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports LinkedIn ads; AppLovin sold to Chinese investors; Google updates ad products; No data exchange between Facebook [...]

dmexco has quickly established itself as Europe’s premier ad tech event, with the 2016 edition welcoming 50,000 delegates and over 1000 exhibitors listen to A-listers from the world of marketing, including Sir Martin Sorrell and Twitter founder Jack Dorsey, talking [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new targeting capabilities; TVadSync expands to Europe; Optimove receives funding; and Adform and ADmantX partner up. AdBlock [...]

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

Last week Facebook propelled itself to the centre of the never-ending ad block debate. The social network announced its decision to circumvent ad block technology by making ads indistinguishable from user-generated content, in a bid to protect desktop ad revenues. [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding solution by AppNexus; Less ad blocking in Germany; Solid quarter for YuMe; and Pixalate partners with [...]

In June this year, UK mobile network Tesco Mobile announced an exclusive UK partnership with Unlockd in a bid to change the way users consume and pay for their mobile phones. Matt Berriman (pictured below), CEO and co-founder, Unlockd speaks exclusively [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mixed feelings towards mobile advertising; A heterogenous look at Millennials; Cross-selling in [...]