Lumen Research is Granted Patent in the EU for Eye-Tracking Data Collection Platform
Today (February 28th, 2024), Lumen Research, the global attention technology company, announced the industry-first patent for an end-to-end eye-tracking data collection platform. The patent, initially granted in the EU, covers the Lumen eye-tracking platform’s ability to collect points of interest [...]
NumberEight & LiSTNR Join Forces to Mitigate the Loss of Audience Studio DMP
Responding to Salesforce's decision to sunset Salesforce Audience Studio DMP, NumberEight, a leading behavioural intelligence company, and LiSTNR, Australia’s #1 digital audio network and #1 commercial podcast network, have formed a groundbreaking partnership. This collaboration aims to bridge the gap [...]
WEMASS Reaches 100% of Targetable Audiences with Permutive
The Spanish digital advertising marketplace has significantly increased levels of quality and flexibility in its client offering by using Permutive’s innovative Audience Platform solution. Reaches 5 million users in activatable social networks Has the capacity to enrich profiles of nine different audience [...]
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