Augmented Reality

  • Snap's Q2 Earnings Report Fails to Meet Expectations

    Snap (NYSE: SNAP) had a disappointing start on Wall Street, and yesterday (10 August) Snap Inc. Q2 2017 results missed analysts’ expectations.

    Financial results for the quarter, ended 30 June, reveal the messaging app has 173 million active users, versus expectations of 174.61 million (FactSet). Furthermore, the social media prodigy fell further behind revenue estimates reporting USD$181.7m (£140.0m) in revenue compared to USD$186.2m (£143.5m) (Thomson Reuters).

    Since the IPO, shares have been under pressure, falling nearly 41% over the past three months, in part [...]

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  • Could VR & AR Technology Change the Way Consumers Watch Wimbledon?

    It’s an understatement to say that smartphone use is growing at an exponential rate, which is making the convergence between the physical and online worlds easier and more seamless than ever before. The already-established AR tech available on smartphones is ripe for brands to build immersive apps that will capitalise on this shift. In this piece, Matt Phelan (pictured below), CEO of 4Ps, proposes that VR will catch up sooner than you think – and when it does, Wimbledon’s coverage [...]

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  • Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Brexit & Trump cause digital marketers to rethink; AI & AR wanted in more apps; Rise in requests for location data; and Payment terms hurting small agencies.

    Brexit & Trump cause digital marketers to rethink

    Almost two-thirds (66%) of digital marketers are now questioning if they really know their audience at all, following [...]

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  • What to Look for in 2017 Across Mobile, Video & AI

    All eyes are on mobile, video, and artificial intelligence (AI) as we enter 2017, with growth and innovation in abundance across the three sectors. What does growth and innovation look like and how will it further enhance the digital marketing capabilities that exist today? Josh Ong, director, global marketing and communication, Cheetah Mobile outlines to ExchangeWire the developments we should expect to see in 2017.

    Predicting is a notoriously foolish undertaking, but here’s an easy call: that mobile device that you’re reading [...]

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  • Forrester Unveil Report Card on China Agencies; Nine Launch Programmatic Platform

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Forrester unveil second report card on China agencies; Nine launch programmatic platform; China’s Singles Day highlights importance of mobile engagement; Singapore firms wary about AR; and APAC programmatic needs control and transparency.

    Forrester unveil second report card on China agencies

    The market researcher has released its latest Wave report on eight full-service digital agencies in China.

    First introduced in [...]

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  • 3D Audio: The Linchpin of VR & the Future of Entertainment

    Make no mistake – VR is not a fleeting trend. It is the first new storytelling medium that has been created in our lifetime capable of telling complex stories with deep emotional resonance for the audience. In this op-ed by Joel Beckerman (pictured below), founder of Man Made Music, explains how, with 3D spatialised audio spearheading the way in VR, the ground has been laid for scalable theater that could transport us just about anywhere.

    These are the early days. [...]

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  • UK Not Ready for Smart Tech Lifestyle; Mobile & the Customer Purchasing Journey

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK not ready for smart tech lifestyle; Mobile and the customer purchasing journey; VR and AR increasing popularity in gaming.

    UK not ready for smart tech lifestyle

    The UK is not yet ready to fully adopt a smart technology lifestyle, reveals Harris Interactive. The research also shows that, although [...]

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  • Now & Next: Augmented Reality

    Pokemon Go may be a fad that passes after a few months, but augmented reality, i.e. real-time integration of digital information into consumer environments, is here to stay. This edition of ExchangeWire’s Now & Next feature looks at augmented reality (AR) in the context of advertising and marketing – and predicts a hyperlocal future for advertising.

    Today, we talk about ‘augmented reality’ as if it is something new; however, AR has been around for a couple of decades. First used in [...]

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  • How Rich Media Just Got Richer: Pokémon Go & the Rise of Augmented Reality

    Pokémon Go has swept the world into a frenzy and has really provided a vision of what the future, steeped in augmented reality, could look like. For digital advertisers, it’s opened up a whole new realm of connecting with their audiences. So, what’s next? Maximilian Seeburg (pictured below), director, Videobeat Networks tells ExchangeWire that the possibilities for augmented reality are endless and, with Pokémon Go bringing the medium to the forefront, it is important to continue to embrace technology, but not [...]

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