• AR Will Bring New Growth: Q&A with Stuart Flint, Oath

    While the world of telco gathers at MWC in Barcelona, Oath is using the opportunity to roll-out new ad formats, some of them based on AR. In the run-up to the launch, ExchangeWire talked to Stuart Flint (pictured below), Head [...]

  • There’s No Gimmick in Walmart's and Kantar’s VR Push

    Virtual reality in retail has always been something of a gimmick, but with Walmart acquiring VR company Spatialand and Kantar starting up a new consultancy specifically applying VR to the retail sector, it seems there’s a change in the wind. [...]

  • India Marketers Need Documented CX Vision

    Brands in India must step up and start applying 'emotion' to their marketing messages as well as establish a clear customer experience (CX) strategy to be a leader in their industry. According to Forrester's recent 2017 India Customer Experience Index, [...]

  • Alexa AR Glasses Show Future of Retail; Prime’s Global Presence

    RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Alexa AR glasses show future of retail; Prime’s global presence; [...]

  • China Online Video Ads Hit £1.36bn; APAC Consumers Will Recommend Charitable Brands

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China online video ads hit £1.36bn; APAC consumers will recommend brands that are charitable; Singapore TV network [...]

  • Mobile Video Will Benefit Publishers, Advertisers & Consumers: Q&A with Maggie Mesa, OpenX

    ExchangeWire talks to Maggie Mesa (pictured below), VP mobile business development, OpenX about the different strategies for desktop and in-app advertising, how ad fraud affects mobile apps, viewability measurement in in-app environments, and where mobile advertising is heading in the [...]

  • Now & Next: Augmented Reality

    One of the fastest growing tech verticals out there, augmented reality (AR), is looking at a USD$90bn (£67bn) market by 2020 – a figure which, if met, would be 15-times greater than in 2016. It is fair to say, AR is [...]

  • AEG Is Embracing Emerging Technology to Sell You Washing Machines

    How do you drive interest in a washing machine? Just ask AEG, which recently partnered with AR specialists 3RockAR to deliver an experiential campaign to commuters at London's Kings Cross station through a ‘magic mirror’, immersing passers by in a [...]

  • APAC Marketers Overlooking Physical Customer Touchpoints

    Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be equally responsive on physical touchpoints. A survey by CMO Council revealed that 78% of marketers believed they could respond or [...]

  • Not Perfect, But In-App Ads Provide Better Audience Engagement

    While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting. In fact, the proliferation of data and smartphones in Asia-Pacific over the past couple of years had significantly changed the [...]