Augmented Reality

  • How Rich Media Just Got Richer: Pokémon Go & the Rise of Augmented Reality

    Pokémon Go has swept the world into a frenzy and has really provided a vision of what the future, steeped in augmented reality, could look like. For digital advertisers, it’s opened up a whole new realm of connecting with their audiences. So, what’s next? Maximilian Seeburg (pictured below), director, Videobeat Networks tells ExchangeWire that the possibilities for augmented reality are endless and, with Pokémon Go bringing the medium to the forefront, it is important to continue to embrace technology, but not [...]

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