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  • Audience Buying Series #2: Generation Y Online in South East Asia

    Next in our exclusive series with Effective Measure, a global Digital Audience Measurement and Research company focused on emerging markets, we look at Gen Y. The Gen Y demographic in South East Asia (SEA) make up 46% of the total [...]

  • Audience Buying Series #1: Digital Natives in South East Asia

    In the first of an exclusive series with Effective Measure - a global Digital Audience Measurement and Research company focused on emerging markets, we shine a light on the exciting South East Asian online audience with insights into the Digital [...]