Latest Stories

• Ve Interactive Aims to Double Operations in Brazil; Mobile and HTML5 Are Priority in LATAM

  10 years ago News

  

  In this week’s LATAM RoundUp: Ve Interactive reveals numbers and plans for their operations in Brazil, with 15 new hires this year; Boo-box adapts to HTML5 and this change is IAB Brasil’s focus this month; and an opinion piece by [...]

• Now and Next: Artificial Intelligence

  10 years ago News

  

  Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

• AOL Acquires Millennial Media In More Industry Consolidation; Rubicon Aggregating DOOH for Programmatic

  10 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AOL boosts its programmatic efforts with Millennial Media acquisition; Rubicon Project takes programmatic outdoors; MoPub launches Demand Platform; Turn appoints a new [...]

• ATS London: An Industry in Flux & Why You Must Attend

  10 years ago News

  

  We are just under two weeks out from our sixth ATS London event – and we have only a handful of tickets remaining. This year's ATS London is coming at a time of huge change in our industry. As programmatic media [...]

• Australia Ad Tech Industry Wants More Accountability; Twitter Ads Now Available to More APAC SMBs

  10 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Australia ad tech industry wants more accountability; Twitter Ads now available to more APAC SMBs; and WWE [...]

• Lack of PII Proves Challenging for Indonesia DMP Players

  10 years ago News

  

  Indonesia does not have a robust PII (personally identifiable information) system, making it difficult to track personal details and establish reliable consumer profiles. Despite this challenge, the local market offers great opportunities for ad tech vendors as it has one of [...]

• Auto Trader: From Used Car Magazine to Digital Heavyweight

  10 years ago News

  

  ExchangeWire Research has been delving into how marketers are making the most of data management platforms (DMPs) as part of a research project in association with Oracle Marketing Cloud. This research will first be presented as part of a panel [...]

• Ad Blocking Predicted to Cost £14bn in 2015; Average Brit Spends Nearly 3 Hours a Day Online

  10 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Ad blocking to cost £14bn in 2015; Average Brit spends nearly [...]

• Are Closed Platforms Selling Marketers Short?

  10 years ago News

  

  With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at Ensighten (pictured) predicts that one of the key discussion points at, and following, the London and Cologne conferences will be [...]

• Addressing the Mobile Mind Shift

  10 years ago News

  

  A real change is at hand when it comes to understanding mobile audiences, and we’re only really beginning to understand the effect that mobile devices are having on consumer buying habits. This is what Forrester recently named “The Mobile Mind [...]