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How Effective Will Mobile RTB Be For Ad Buyers?
I’ve been reading quite a bit about RTB in mobile recently. Some ad tech vendors have been talking it up in the usual trade press outlets. It’s the next channel to succumb to the RTB revolution apparently. [...]
Marco Bertozzi Discusses The Renewal Of The Vivaki And Invite Partnership
Vivaki recently announced it was renewing its partnership with Invite Media. Marco Bertozzi, Managing Director EMEA at Vivaki Nerve Center, spoke to ExchangeWire this week about the implications of the partnership and what we’re likely to see in terms [...]
Tom Jenen Talks About Admeld’s Recent Deal With Weather.com To Launch A Private Exchange Across Mobile And Online Display
What is a private exchange? How does it work? Is it an invite-only market? Will you still buy inventory through RTB? These are the type of questions that I have been trying to answer since Weather.com [...]
IASH Evolves Its Auditing Process, As It Looks To Offer Real-Time Protection For UK Brand Advertisers
As display advertising goes real-time and becomes more automated, there has been increasing speculation in the UK display space as to what the future role of IASH might be? IASH has over the last five years established itself as [...]
Criteo Looking To Tap Into SME Market With Its Performance Optimisation Platform
Criteo is arguably the most successful re-targeting companies in Europe. Its CPC focused model has won it a lot of business from ecommerce and retail sites in the affiliate channel. Building on this success, and doubtless making good use of [...]
Le Francais L’Adore Le Trading Media
The exchange revolution continues apace in France. Matiro put on the first exchange-focused event in France last week. Attended by publishers, agencies and marketers the event sought to talk up the strengths of the data-driven display channel. [...]
Vivaki Renews Global Partnership With Invite; Turn Arrives In Europe As It Look To Build DSP Business Here
» It was probably the biggest reason why Google scooped Invite Media for 70 million odd dollars last year - namely its global partnership with Vivaki. It was announced last week that Invite will remain Vivaki's preferred DSP partner [...]
Rubicon Gives Details On FAN Acquisition And New Funding Round
In a press conference this morning, Rubicon CEO Frank Adante gave details on the worst kept secret in the industry, namely the Rubicon acquisition of Fox Audience Network. The deal is primarily seen as a talent and technology acquisition. [...]
Adify International Spun Out As New Company, As Cox Decides To Concentrate On US Business
There has been mutterings for a while that Cox, the owner of Adify, was looking to close its international operation to concentrate on the US market. The network builder has been doing relatively well in non-US markets, but its [...]
The Rumour Mill Is In Full Drive, As Rubicon And FAN Merger Allegedly Reaches The Boil; Afternoon Meet-Up At Ad Tech New York
» I don't usually engage in conjecture and rumour - well not all the time. But the story of FAN's sale to Rubicon seems to be getting frothier by the minute. All the major tech gossip channels - [...]
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