Latest Stories

• Facebook Now Earning $1.2 Billion From Display Advertising; Wired Article Adds Some Perpective To Privacy Debate

  15 years ago News

  

  » E-marketer now estimates that Facebook is earning $1.2 billion globally for display advertising. This is up form $665 million on last year's figure, a jump of nearly 80%. This revenue is set to rise to $1.7 billion [...]

• AdSafe Q2 Report Says Automated Trades Increasing; The Ad Verification Beauty Parade

  15 years ago News

  

  » AdSafe released its state of the industry report on the display market. I have to disclose that the findings of this report are very much US-centric - but still there are some useful stats for European ad traders. [...]

• As The WSJ Continues Its Privacy Crusade, Criteo Takes The Initiative In European User Privacy

  15 years ago News

  The WSJ continues to peddle its ill-informed and ridiculously subjective "investigative" series to its readership. We'll soon see if they have achieved its objective of scaring the general public and, more importantly, legislators. With all this negative coverage swirling [...]

• Apple And Google Squaring Up For A Big Mobile Ad Face-Off. Is It An Opportunity For Independent Ad Nets?

  15 years ago News

  

  There's a good overview piece of the mobile ad market by the Guardian today. The piece focuses on the impending battle between Google and Apple in the mobile ad space. Having gobbled up two well-sized mobile ad nets [...]

• Brian O’Kelley: AppNexus Sees A Vibrant Future For Ad Networks And Intermediaries

  15 years ago News

  

  Brian O’Kelley is the CEO and Cofounder of AppNexus. AppNexus is an advertising technology company that specialises in developing scalable ad trading solutions and ad exchange infrastructure. O'Kelley took time to speak to ExchangeWire this week about the [...]

• The Fall Out From The WSJ Behavioural Targeting “Investigation”

  15 years ago News

  

  The WSJ ran a piece on the use of targeting in online advertising this week. The story is, to say the least, a tad hysterical, and tries to paint the practice of audience buying as some sort of creepy [...]

• Admeld Raises 15 Million Dollars In New Funding, As It Looks To Invest In Product Development And Expand Globally

  15 years ago News

  

  Admeld today has announced a new funding round of $15 million dollars. The sell-side technology company has enjoyed considerable growth over the past twelve months, having quadrupled its customer base and established itself as the largest independent RTB platform [...]

• The Emergence Of The Third Media Buying Channel; Orange Ad Market Opens Its Doors For Business

  15 years ago News

  

  » Nice post by Martin Kelly, who will be speaking at AdSummit 2010, over on the Infectious Media blog about the emergence of Facebook as the third channel for online advertisers - he counts search and RTB-enabled display as [...]

• The Rise Of The DSP Forcing A Change In The Relationship Between Ad Network And Agency?

  15 years ago News

  

  Brian O'Kelley wrote an interesting piece for Clickz this week on why ad nets are an essential part of the online ad eco-system. He argues that ad networks are entitled to earn good margin on ROI delivered to agencies and [...]

• Admeld Partners With The Media Trust As It Looks To Combat The Growing Threat Of Malvertising

  15 years ago News

  

  Malvertising continues to plague the display market here in Europe, threatening publishers with severe losses in terms of ad revenue and resource required to unearth and remove unwanted scripts from ad servers. Increasingly criminals are seeing display advertising as [...]