Event Video
How to Harness Attention Metrics to Maximise Business Outcomes
The ability not only to capture and hold an audience's attention, but also to effectively measure it, has become a paramount business challenge. Our expert panel at ExchangeWire's Attention Live event delved into the intricate relationship between attention and successful customer acquisition strategies.
Speakers
• Lindsay Rowntree, COO, ExchangeWire
• Marc Guldimann, CEO, Adelaide
• Clare Ritchie, SVP Programmatic and Inhousing Global Investment, OMG
• Marko Matejcic, Global VP for Product Strategy, EssenceMediacom
