Event Video

How to Harness Attention Metrics to Maximise Business Outcomes

The ability not only to capture and hold an audience's attention, but also to effectively measure it, has become a paramount business challenge. Our expert panel at ExchangeWire's Attention Live event delved into the intricate relationship between attention and successful customer acquisition strategies.


• Lindsay Rowntree, COO, ExchangeWire

• Marc Guldimann, CEO, Adelaide

• Clare Ritchie, SVP Programmatic and Inhousing Global Investment, OMG

• Marko Matejcic, Global VP for Product Strategy, EssenceMediacom