The Stack: Ad Tech Faces Major Shake Up
Major tech companies are under intense scrutiny this week, with legal and regulatory developments unfolding. In today’s MadTech Daily, we explore Meta’s decision to open Threads’ ad platform to global advertisers, reports that OpenAI has shown interest in acquiring Google [...]
Digest: Google Chrome pulls back from new third-party cookie prompt rollout; Apple and Meta fined under EU’s Digital Markets Act
Today’s Digest looks at Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta’s fines under EU’s Digital Markets Act and Didomi's €72m acquisition of Addingwell Google Chrome pulls back from new third-party cookie prompt rollout Google [...]
AI in Ad Tech: Revolution, or Just Programmatic Rebranded?
In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just entering advertising, it’s infiltrating it. Take WPP, which revealed that it's already [...]
“Infrastructure must build trust—not just scale”: Q&A with Ruben Niet, digitalAudience
ExchangeWire sat down with Ruben Niet, CEO of digitalAudience, to discuss data distribution, digital identity and the power of clean rooms. With privacy regulations tightening globally, how can marketers ensure compliant data onboarding and activation, especially in markets with varying legal [...]
Data Distribution: Plumbing For Programmatic Activation
In our latest MadTech Sketch, Ciaran O'Kane draws out the pipes for data distribution... The recent acquisition of Lotame by Publicis raised a few eyebrows in ad tech circles. I'm not sure why, as it was a perfectly logical piece of M&A. [...]
Fragmentation in CTV
In this DeepDive, containing original quantitative research from Rakuten Advertising, we examine the challenges advertisers are facing due to fragmentation in the connected TV (CTV) landscape, looking at the tools that can be used to navigate it, and the resources [...]
In this DeepDive, containing original quantitative research from Rakuten Advertising, we examine [...]
Digest: MidOcean Partners to Acquire GSTV; Zuckerberg Considered Spinning Off Instagram
In today’s Digest, we cover MidOcean Partners’ plans to acquire GSTV, Zuckerberg’s past consideration of spinning off Instagram amid antitrust concerns, and the Bertelsmann CEO’s renewed push to revive a £3.1bn merger with French broadcaster MidOcean Partners to acquire GSTV MidOcean Partners [...]
Digest: Google Ruling Signals Major Ad Tech Shake Up; Ofcom to Demand Stronger Child Protections from Social Platforms
In today’s digest, we cover the landmark antitrust ruling against Google, Ofcom’s upcoming child safety regulations, and Netflix’s plans to overhaul its search experience using AI to enhance content discovery. Google ruling signals major ad tech shake up The long running antitrust [...]
Immediate’s Matt Rance on US Tech Tariff Exemptions, the Fall in Funding for UK Startups, and Meta’s Antitrust Trial
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Matt Rance, head of commercial data and analytics at Immediate, to discuss the latest in media and marketing. They examine the tech [...]
The Stack: Tariff Exemptions and AI Shifts
This week has brought major developments in trade tensions and the AI landscape. In today’s MadTech Daily, we also cover DoubleVerify’s threat to sue Check My Ads for alleged defamation, TikTok’s test of ‘Footnotes’, and the news that Temu and [...]
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