UM MENAT’s Abdelnabi Alaedinne on Media Planning, AI, and Innovation in MENA

UM MENAT's Abdelnabi Alaedinne joins ExchangeWire CEO Rachel Smith to discuss the evolving media landscape in MENA and the impact of AI on media planning and strategy.

UM MENAT's Abdelnabi Alaedinne joins ExchangeWire CEO Rachel Smith to discuss the evolving media landscape in MENA and the impact of AI on media planning and strategy.

In today’s Digest, we cover Scope3 making a second round of layoffs, China fining companies for fake AI services, and Meta criticising EU action over WhatsApp AI rivals Scope3 makes second [...]

In today’s Digest, we cover Meta saying scam ads may account for 3–4% of revenue, Google doubling down on AI with a USD$185bn spend plan, and Alibaba’s Qwen topping China’s App Store after a bubble tea campaign.
Watch exclusive interviews with industry leaders discussing the latest trends and insights

In this Trader Talk TV episode, Oz Etzioni, CEO & co-founder of [...]

In this episode of A Coffee With... Meena Miles, director of global [...]

In this episode of A Coffee With… Joe Benn, director at MNC, [...]

In this episode of A Coffee With… Pippa Scaife, director of digital [...]

In this episode of A Coffee With… Lauren Whyman, director of client [...]