by Dana Lee on 30th Jun 2026 in VoxPops

Karen Bennett, managing director US at Jellyfish, joined us at Cannes to discuss how AI is reshaping the agency/client dynamic and creative marketing landscape.

With the permeation of AI, agency partners play a crucial role in driving motivation and transformation, helping clients stay one step ahead not just for the future, but for today. Creative storytelling hinges on insights, consumer understanding, and human truths – AI should be leveraged to reach those nuggets faster, rather than replace creatives.

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