Arun Kumar, Head of Digital Services APAC Mediabrands, on rolling out the Cadreon into the Australian and APAC markets and how Mediabrands core strategy focuses on data, search, social & audience display. He further discusses the need for different audience [...]

Jacob Nizri is President of Ybrant Digital, a global marketing solutions provider. Here Nizri discusses the Ybrant Digital offering, its multi-channel approach, and the growth of its business across Europe. Can you give some insight into the Ybrant offering in [...]

Sam Watts is Associate Director, Data & Analytics at Starcom MediaVest. Here Watts discusses Pathfinder, SMG's in-house attribution modelling tool, the value of the display impression, and moving beyond the last click/ last view metric. Can you give some [...]

Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising, discusses the ninemsn partnership in Australia and Microsoft’s strategy to team up with strong local publishers to roll-out Microsoft Advertising Exchange in APAC over the coming year. Barnett shares real results of [...]

Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising, discusses the ninemsn partnership in Australia and Microsoft’s strategy to team up with strong local publishers to roll-out the Microsoft Advertising Exchange in APAC over the coming year. Barnett shares real results [...]

1. The Market Is In The Acquiring Mood M&A activity was pretty brisk this week. First ValueClick shelled out $300 million for Dotomi. Mostly because it has some very strong client direct relationships - and ValueClick sees the wisdom [...]

There’s been quite a bit of M&A activity from leading ad networks in recent months. The buys suggest ad nets are looking to broaden their offering. The online display market has become a lot tougher of late with the arrival [...]

Welcome to the fourth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Marco Bertozzi, [...]

Marcus Tan, Managing Director APAC, Smaato discusses the mobile offering in APAC, introduction of RTB and the huge monetization potential for both app developers and publishers in the mobile display advertising space. Tan also flags Japan, Korea & China [...]