In the second part of our TraderTalkTV special, we invite Caspar Schlickum, Zuzanna Gierlinska and Gareth Davies to roll out their predictions for 2015.
We look at a number of subjects during this discussion. Some of the key take-aways include:
- Closed ecosystems and who is best placed to execute on this?
- Is a 'data war' inevitable, as Boris Mouzykantskii alluded to in his keynote at ATS London?
- Agencies are heading into enterprise marketing; how will they build their proposition around this?
- The end of the trading desk - and why solutions like Xaxis have longevity in the market.
- The irresistible rise of Facebook in ad tech
- The battle for supply, and why 'safe' inventory, free of freud and bots, will be a big
issue in 2015.
In this episode, we are joined by an esteemed panel, including (from left to right):
- Gareth Davies, Co-Founder & CEO at Adbrain
- Zuzanna Gierlinska, Director, Strategic Agencies & Account, Oracle Marketing Cloud, EMEA at Oracle
- Caspar Schlickum, CEO, Xaxis EMEA
You can watch the first part of this #TraderTalkTV special can be viewed here.