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In the latest episode of TraderTalk TV, ExchangeWire CEO Ciaran O’Kane talks to Tanya Field, co-founder and CPO at Novatiq, about targeted advertising in the newly anonymous web.

 

In this session, Field discusses:

 

– How publishers and buyers can make the most out of the newly anonymised web

– Why publishers and buyers should look beyond the log-on for conversions

– The impact of tightening privacy regulation in Europe and beyond

– How telcom networks offer a premise for an ID currency for the anonymised web

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