In the latest episode of TraderTalk TV, ExchangeWire CEO Ciaran O’Kane talks to Tanya Field, co-founder and CPO at Novatiq, about targeted advertising in the newly anonymous web.


In this session, Field discusses:


– How publishers and buyers can make the most out of the newly anonymised web

– Why publishers and buyers should look beyond the log-on for conversions

– The impact of tightening privacy regulation in Europe and beyond

– How telcom networks offer a premise for an ID currency for the anonymised web


Novatiq exists to make first-party data safe to use across new environments. Businesses such as telcos and publishers can drive more value from their data and make it safe to use across the advertising ecosystem. Built on proprietary patented technol…
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