Novatiq's Tanya Field on Targeting in the Newly Anonymous Web←Back to Index
In the latest episode of TraderTalk TV, ExchangeWire CEO Ciaran O’Kane talks to Tanya Field, co-founder and CPO at Novatiq, about targeted advertising in the newly anonymous web.
In this session, Field discusses:
– How publishers and buyers can make the most out of the newly anonymised web
– Why publishers and buyers should look beyond the log-on for conversions
– The impact of tightening privacy regulation in Europe and beyond
– How telcom networks offer a premise for an ID currency for the anonymised web