Digiseg’s Søren H. Dinesen on the Shift Towards Cookieless Strategies

In our latest VoxPop, Søren H. Dinesen, CEO of Digiseg, sits down with ExchangeWire CEO Rachel Smith to discuss how the industry is readying itself for the post-cookie era.

In this engaging conversation, Søren assesses the industry's current efforts to prepare for cookie deprecation, and urges for more effort to be made to develop more privacy-centric solutions instead of identity-based alternatives.

The discussion covers:

• The post-cookie solutions that have emerged so far and their effectiveness

• How aligned the industry is to the principle of privacy and its accompanying legislation

• The value of tracking-free solutions, and why the industry should consider them

Digiseg

Digiseg maps digital advertising to household characteristics. Our cookie and tracking free technology can be used across all devices, media types and operating systems to target advertising and measure audiences for both campaigns and websites....
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John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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