by John Still on 31st Aug 2023 in VoxPops

In our latest VoxPop, Søren H. Dinesen, CEO of Digiseg, sits down with ExchangeWire CEO Rachel Smith to discuss how the industry is readying itself for the post-cookie era.

In this engaging conversation, Søren assesses the industry's current efforts to prepare for cookie deprecation, and urges for more effort to be made to develop more privacy-centric solutions instead of identity-based alternatives.

The discussion covers:

• The post-cookie solutions that have emerged so far and their effectiveness

• How aligned the industry is to the principle of privacy and its accompanying legislation

• The value of tracking-free solutions, and why the industry should consider them

Digiseg

Digiseg maps digital advertising to household characteristics. Our cookie and tracking free technology can be used across all devices, media types and operating systems to target advertising and measure audiences for both campaigns and websites....

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