JCDecaux’s Dom Kozak on Why Data is Key to Effective OOH

Dom Kozak discusses pdOOH with ExchangeWire

JCDecaux's head of programmatic, Dom Kozak, joined ExchangeWire COO Lindsay Rowntree to discuss the importance of data to an effective OOH strategy.

In this voxpop, Dom discusses:

• Is strategic data use being overlooked in OOH? What 'flavours' of data can impact ad performance?

• How can the power of data be better understood in the context of OOH?

• How brands can use programmatic to really push boundaries of OOH advertising

John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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