by John Still on 5th Apr 2023 in VoxPops

JCDecaux's head of programmatic, Dom Kozak, joined ExchangeWire COO Lindsay Rowntree to discuss the importance of data to an effective OOH strategy.

In this voxpop, Dom discusses:

• Is strategic data use being overlooked in OOH? What 'flavours' of data can impact ad performance?

• How can the power of data be better understood in the context of OOH?

• How brands can use programmatic to really push boundaries of OOH advertising

DataDOOHFirst-Party DataOmnichannelOOH