12 December 2011 in ExchangeWire APAC 2 Comments

Bharad Ramesh, Regional Executive Director, Strategic Operations & Trading, Asia, Starcom Mediavest Group On The Evolving Media Buying Landscape in APAC

Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how the online media landscape is evolving in Asia. He talks about how digital is still not mainstream, how it sucks up a tremendous amount of client and staff bandwidth and explains why ad exchanges and DSPs will bring efficiency and scalability to media buying.

Can you give an overview of Starcom MediaVest Group’s offering in the APAC region?

Starcom MediaVest Group specializes in media planning and buying, communication strategy, consumer research, digital, branded entertainment and other diversified services.

What is your role and remit for SMG across the region respectively?

As Regional Executive Director, Strategic Operations & Trading for Asia, I oversee both the enhancement of SMG’s working processes on multinational clients as well as trading opportunities in the marketplace across our spectrum of clients in the region.

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1 November 2011 in ExchangeWire APAC 5 Comments

Nick Gill, Commercial Director, Marin Software, APAC On Search, Display, Retargeting, Managing The Attribution Models & The Rapid Growth Of The Australian Market

Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their expansion from search into the Google Display Network, Facebook and YouTube and partnership with Criteo (retargeting) means advertisers can now manage all their biddable media including workflow, analytics and optimisation from one interface. With their success to date he highlights while this year they have opened offices in Sydney, Singapore and Paris, there are more to come.

Marin has recently moved into Australia – why Australia? What other markets is Marin servicing in the APAC region?

Marin chose to expand into Australia for primarily two reasons. One, several existing customers of ours have offices in Australia and having an “on the ground” presence allows us to better serve them. Second, Australia has a strong, growing market and an office in Australia allows us to better partner with agencies and brands in the area. In addition to Australia, Marin has an office Singapore.

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3 July 2011 in ExchangeWire APAC 2 Comments

Stuart Spiteri Head of Media Platforms, Asia Pacific, Google Discusses Ad Exchange Growth And Increasing Publisher Yield Across The APAC Region

Stuart Spiteri Head of Media Platforms, Asia Pacific, Google talks about the growth in Ad Exchanges across the APAC region, how agencies, advertisers are getting on board and how automated buying can increase publisher yield up to 188% more than using traditional sales channels.

Can you give an overview of your role and remit within Google APAC?

I am responsible for the Google suite of technology products that agencies use to plan, buy, optimise and report on their display advertising here in APAC. My goal is to partner with agencies to help them deliver the best results for their advertiser clients through the use of Google tools.

What kind of traction is the DoubleClick Ad Exchange getting in the APAC marketplace?

We’ve seen great traction on the Ad Exchange across the world.  In the last year the number of transactions on the Exchange has tripled and we have hundreds of premium publishers selling inventory. We’re also seeing strong growth in real time bidding, which now accounts for more than 60% of spend on the DoubleClick Ad Exchange. In APAC , we’ve launched the Ad Exchange in Australia, and have agencies and DSPs buying locally.  We are also signing up publishers and agencies across Asia.

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