ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Germany’s Fyber sells to RNTS Media; ExchangeWire begins ATS New York countdown; UK digital spend valued at £7bn a year; Ebuzzing adopts the French brand Teads.
German ad tech firm Fyber sells to RNTS Media
Germany-based Fyber had announced its sale to publicly-listed media tittle RNTS Media with reports valuing the transaction at €150m, although the exact [...]
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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook’s Atlas; Quantcast buys Struq, and Affiperf’s ‘meta DSP’.
Closed ecosystem players stack up
AOL, Facebook, Google, Microsoft and a whole host of others lined up this week to present their wares at Ad Week New York, and although the announcements took place on the other side of the Atlantic Ocean, they have global implications. The net [...]
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Publicis Groupe has kicked off its Advertising Week, New York, activity announcing a six-year tie-up with AOL that will see the ad tech firm provide programmatic video and linear TV services to the France-based advertising behemoth, building on its Adobe deal announced earlier this month.
The announcement comes as programmatic technology is poised to take centre stage at Advertising Week, New York, and media reports claiming that AOL and Yahoo are being encouraged to merge by sections of the [...]
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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: AppNexus and WPP ink landmark deal; Even more consolidation in the mobile sector; Facebook mooted to unveil new Atlas platform, and more transparency in ad tech called for by brands.
AppNexus mulls further buys after WPP deal This week’s major development was the announcement that WPP will invest $25m in AppNexus, while the ad tech firm will acquire Open AdStream for [...]
Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP will invest $25m in AppNexus. Here Brian O’Kelley, AppNexus, CEO, and Brian Lesser, Xaxis, global CEO, explain to ExchangeWire the rationale behind the deal and forecasted outcomes of it.
AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP will invest $25m in AppNexus.
The pair today (22 September) announced that AppNexus will acquire Xaxis’ premium ad-serving technology, Open AdStream (OAS).
In addition, Xaxis’ parent company has announced it will take a stake in AppNexus in return for a $25m investment, building on the $85 million in funding [...]
Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights with ExchangeWire’s Wendy Hogan about the value of the Adconion/Kontera acquisitions as well as Amobee and Singtel’s ambitions for ad tech.
The Amobee cross-channel, cross-device stack is now a full end-to-end offering including a DSP (previously GradientX), RTB Exchange, Brand Intelligence (previously Kontera), Creative House (3D), Lifetime Value (LTV) and Amobee DMP.
With only 10% client crossover, and little product replication, the addition of Adconion Direct has brought Amobee reach [...]
Ahead of the inaugural ATS Tokyo event today (16 September) ExchangeWire runs through some of the opportunities for the programmatic advertising industry to crack Japan, which is still to this day one of the world’s largest, yet nuanced, advertising markets.
With Japan ranked as the third-biggest advertising market in the world with a forecasted value of $434.5bn, according to Magna Global figures, with digital expected to account for 18% of total ad dollars spent, challenges remain for this to [...]
Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry consolidation.
At the risk of overusing the latest buzzword, we are in a period of serious consolidation. It was inevitable due to the impressive explosion of new technology companies and also the many pivots made by the old guard into the programmatic space.
The effects of consolidation are essentially just different forms of pressure. Pressure to perform on a plan, pressure to [...]
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Earlier this week at ExchangeWire’s ATS London, enterprise players were invited on stage to explain just how they could affect the ad tech space, and today (10 September) Adode went some way to answering the question with news of its tie-up with Publicise Groupe. The pair have used the two-day extravaganza to unveil the Publicis Groupe Always-On Platform, which will use Adobe’s stack to help improve marketing attribution, and automation, plus improve data sharing capabilities across the group across all channels.