Agency

  • Adoption Vs Execution: How Media Agencies Are Making the Most of DMPs

    Earlier this year, ExchangeWire conducted research, in association with Lotame, looking at the global adoption and use of DMPs within agencies. In this piece, we discuss high-level findings – click here to read the full report.

    The presence of DMPs within the agency ecosystem is widespread. Globally, 79% of agency-side media buying professionals use DMP technology. There is little regional variation (EMEA 76%; APAC 81%; US 80%).

    This figure can be viewed as very strong, [...]

    Read more

  • SEA Viewability Close to US Standards; Taptica Acquires Japan Mobile Ad Platform

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA viewability close to US standards; Taptica acquires Japan mobile ad platform; WeChat user base to hit 494.3 million; Online video ad spend to climb 23%; and Dentsu signs ‘group-level’ membership with IAB SG.

    SEA viewability close to US standards

    The average viewability rate in Southeast Asia is estimated to be 53%; which is close to standards laid out [...]

    Read more


  • Agency Role Remains Relevant in APAC; AU OOH Revenue Climbs 7% in 2Q2017

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Agency role remains relevant in APAC; AU OOH revenue climbs 7% in 2Q2017; MullenLowe reorgs China operations; iAccess goes to China; comScore offers mobile consumer panel in Malaysia; Wunderman & POSSIBLE join hands; Eventbrite opens up in NZ; and Executive promotions at Merkle, OMD, and UM.

    Agency role remains relevant in APAC

    Media agencies still will be necessary in [...]

    Read more

  • ATS SG 2017 Debates Threat of Consultancies & Working with Walled Data Access

    Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a role to play and the need for brands to find alternatives when faced with restricted access to data.

    Discussions at ExchangeWire’s annual ATS Singapore conference this week revolved how relationships between technology, brands, publishers, agencies, and vendors could be improved to drive programmatic development in the region.

    Dushyant Sapre, Criteo’s Asia-Pacific regional director for global supply and business development, noted [...]

    Read more

  • IAB AU Releases Ad Effectiveness Glossary; Whitepaper Looks at China's Programmatic Video Market

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB AU releases ad effectiveness glossary; Whitepaper looks at China’s programmatic video market; Publicis acquires AU agency; Brightcove expands consulting business to ANZ; and comScore brings Extended Video reporting to China.

    IAB AU releases ad effectiveness glossary

    The recently-established Ad Effectiveness Council of IAB Australia has completed its first project aimed at helping the digital community assess the [...]

    Read more

  • Ad-block Use Bottoming Out in AU; Dentsu Taps Tencent Data to Aid Marketers

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Ad-block use bottoming out in AU; Dentsu taps Tencent data to aid marketers; WPP agencies merge in ANZ; Publicis & Alibaba team up to deliver customised customer journey; AU works on data code of practice; and Shanghai Addition offers bridge between Chinese brands and the world.

    Ad-block use bottoming out in AU

    Awareness of ad-blocking technology has [...]

    Read more

  • APAC Agencies Must Be More Than Just Media Buyers

    Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic and, if not, provide help on how to do so.

    This should include data strategy and operations setup, says Vincent Niou, Essence’s Asia-Pacific senior programmatic and partnerships director, who warns that agencies that fail to offer these services will provide opportunities for consulting firms to jump in.

    In this Q&A with ExchangeWire, Niou further explains how agencies can facilitate the development of [...]

    Read more

  • APAC Leads Global Ad Spend Growth; Digital to Consume Largest Share of APAC Ad Budget

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC leads global ad spend growth; Digital to consume largest share of APAC ad budget; Mobile also fuelling ad spend growth; Alibaba offers ad tools to target Chinese consumers; comScore unveils China mobile consumer panel; and Executive appointments at Dentsu, Grapeshot, and AdAsia.

    APAC leads global ad spend growth

    Ad spend in Asia-Pacific is projected to climb USD$30bn (£23.49bn) [...]

    Read more

  • Online Ad Spend to Hit £29.4bn in Key Asian Markets; APAC Sees Highest Growth in Mobile Ad Spend

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Online ad spend to hit £29.4bn in key Asian markets; APAC sees highest growth in mobile ad spend; Dentsu Aegis buy Singapore content marketing firm; X marks Dentsu’s media rebrand; WPP launch Hogarth Australia; and NYT bring brand content to Asia.

    Online ad spend to hit £29.42bn in key Asian markets

    Online display ad spend in China, India, Japan, [...]

    Read more

  • AU Online Ad Spend Up 7.2%; Singapore Tourism Tap Tencent Ad Platforms

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Australia online ad spend up 7.2%; Singapore Tourism tap Tencent ad platforms; Singapore SMBs offered help in marketing; MediaMath eye South Korea growth via local reseller; AdAsia mull possible listing in Hong Kong; Postr ring in Indonesia; and RTB House open in ANZ.

    Australia online ad spend up 7.2%

    Australia’s online ad spend grew 7.2% year-on-year to reach AUD$1.86bn [...]

    Read more