TRADERTALK TV

  • #TraderTalkTV: IPONWEB'S Shane Shevlin Breaks Down The Mechanics Of A DMP & Outlines Use Cases

    2013 was the year of the “DMP” allegedly. There has been much written about the “DMP” and its importance in the programmatic buying over the last twelve months. Some have questioned the value of it as a standalone piece, Regardless of its misnomer as a platform or its perception as a point solution, the reality […]

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  • #TraderTalkTV: Donald Hamilton Discusses Scale Around Data Targeting, And Why Publishers Should Work Together To Achieve Volume

    In this week’s #TraderTalkTV, Donald Hamilton, UK Managing Director at Zodiak Advertising, discusses the problems for publishers around scaling data targeting. He suggests individual publishers will not be able to compete with big scaled offerings – and so should look at co-oping data. Will publishers in the UK look at a similar model to La […]

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  • #TraderTalkTV : eXelate's Alain Sanjaume on Connecting Online & Mobile Data for Multiscreen Targeting

    Straight from Paris, this week’s #TraderTalkTV sees Alain Sanjaume, Senior European Consultant at eXelate and speaker at next month’s ATS Paris, breaking down the use of third-party data across multiple screens, from the PC world to the mobile world. First, eXelate collects demographic & geo data, interest (content consumed), intent (to purchase) and branded data, […]

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  • #TraderTalkTV: Weborama's Mathieu Roche Explains the Processes Underlying Effective Data Management

    In this week’s #TraderTalkTV, Weborama’s Managing Director for the UK Mathieu Roche maps out how 1st and 3rd party data can be used in audience targeting. Using a recent case study with McKinsey, Roche goes into how they built the process, and how they applied concepts like the chi-squared test to the target a user […]

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  • #TraderTalkTV: Jonathan Beeston, Director, New Product Innovation, EMEA, Maps Out the Adobe Marketing Tech Stack

    In this week’s #TraderTalkTV, Adobe’s Director of New Product Innovation for EMEA, Jonathan Beeston, breaks down where Adobe sits in the space. Specifically, its journey migrating from its established heritage on the creative suite side to monetising and managing creatives, led by strategic acquisitions. From over 20 offerings that it felt were confusing the market, Adobe […]

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  • #TraderTalkTV: Visual IQ's Adit Abhyankar Explains How Attribution is Moving From Analytics to Operations

    In this week’s #TraderTalkTV, Visual IQ‘s Adit Abhyankar explains how the conversation around attribution is moving from analytics to operations. Visual IQ addresses the problem of attribution by looking at both direct and cross-channel, digital and offline. Adit breaks down how to action this data from a practitioner’s point of view, holistically, integrating both top-down […]

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  • TraderTalk: The Rise Of Big Data In Digital Marketing

    This is a special TraderTalk on the rise of Big Data in digital advertising. This session is co-hosted by Paul Silver, Chief Strategy Officer, ExchangeWire and Kate Tickner, Digital Media Executive, EMEA at IBM Netezza. They talk to Ciaran McConaghy, Marketing Solutions Director at Fabric Worldwide and Dan de Sybel, Director of Technology and Operations […]

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