Weekly Roundup: LATAM
Brazil Against Fake News During Elections; ‘Omnishopper’ Consumer Behaviour
In this week’s LATAM Roundup: with the support of the government and the federal police, a group formed by federal agencies plans to propose a law to investigate, curb, and punish people involved in the use of false news in [...]
Omnicom Launches Adylic Unit in Latam; Seedtag Debuts in Brazil
In this week’s LATAM Roundup: Omnicom Media Group launches Adylic in Brazil, after two years of operations in London, to assist advertisers to optimise their programmatic campaigns; in-image ad tech Seedtag debuts in Brazil, the second Latin American market, after [...]
LATAM Leads Digital Ad Revenues; Teads Grows Brazilian Reach to 1.2bn People/Month
In this week’s LATAM Roundup: Latin America leads digital advertising revenue growth, according to the latest Magna Report, even though Peru is one of the few markets with negative growth; Teads increases reach in Brazil, providing 91% of the population [...]
Brazilian Black Friday Below Expectations; In Loco Launches Programmatic Platform for OOH Media
This week’s LATAM Roundup brings the disappointing numbers of the Brazilian Black Friday, which even though had an increase on sales, ended below market expectations; In Loco Media launches programmatic platform for OOH media trading; DynAdmic finishes 2017 with double-digit [...]
Audio.ad Introduces DSP; LATAM Advertisers Willing to Pay More for Brand Safety
In this week's LATAM Roundup: Audio.ad launches its DSP in Latin America and in the hispanic market in the United States, including deals with more than 500 publishers worldwide; More than half of Latin American advertisers are willing to pay up [...]
High Expectations for E-commerce During Black Friday in Brazil; Tassinari Leaves Criteo & Joins Taboola
This week’s LATAM roundup: Brazilian e-commerce expects growth during this year’s Black Friday; Walter Longo leaves Grupo Abril, Tassinari leaves Criteo to join Taboola; and digital media purchases surpass social media campaign management among Brazilian agencies.
LATAM Digital Ad Market to Reach USD$41bn in 2021; Globo Group Closes DMP Deal with Salesforce
In this week’s LATAM Roundup: Digital advertising is expected to reach USD$41bn (£31bn) in 2021, according to eMarketer’s Global Media Intelligence Report, with Brazil, Argentina, and Mexico being the top three markets; Globo Publishing Group closes deal with Salesforce DMP [...]
TuneIn Closes Exclusive Deal with Audio.ad in LATAM; IAB Brazil Presents New President for 2018
In this week’s LATAM Roundup: TuneIn chooses Audio.ad to boost their revenues in Latin America and Puerto Rico, with an exclusive representation deal for audio and banner inventory; IAB Brazil introduces its team for 2018, led by Ana Moisés, LinkedIn; and [...]
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