Weekly Roundup: LATAM

• Video Ads Represent 20% of Digital Investments in Brazil; DynAdmic Presents 5 New Formats

  7 years ago News

  

  In this week’s LATAM Roundup: Latest IAB Brazil report reveals that 20% of digital investments in the country go to video, even though almost half of the market relies on search and price comparison platforms; DynAdmic launches five new video [...]

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• Adsmovil & AdColony to Work Programmatic Mobile Video in LATAM; Brazilian Digital Video Ad Tax Postponed

  7 years ago News

  

  In this week’s Latin American Roundup: Adsmovil announced a partnership with the video ad company AdColony which will bring its Instant-Play solution, focused on high-definition programmatic video campaigns, to Latin America; Brazilian taxation for digital video campaigns is postponed to June [...]

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• RedeTV! & Cadreon Launch Programmatic TV Ads in Brazil; IgnitionOne Debuts in Colombia, Argentina & Ecuador

  7 years ago News

  

  In this week's LATAM round up: the Brazilian broadcaster RedeTV! and Cadreon automated TV advertising starting with a Unilever campaign; IgnitionOne debuts in Colombia, Argentina, and Ecuador less than a year of opening new offices in Mexico, investing in their expansion in [...]

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• Facebook Expands Audience Network in Brazil; Social Media Gets 27% of Digital Investments in Argentina

  7 years ago News

  

  In this week's Latin American Roundup: Facebook expands Audience Network in Brazil, allowing Instant Articles integration and aiming publishers to use the solution to monetise their inventories within the social media platform; Social media gets 27% of digital investments in [...]

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• Globo & Google's Deal for Video On-Demand Platform; Vagalume Launches Digital Ads Ops

  7 years ago News

  

  This week’s LATAM Round Up brings three stories: Globo's video on demand platform, Globo Play, will accept new subscribers straight from Google Play and Android TV in the companies latest deal; Vagalume launches department entirely focused on attending musical industry [...]

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• 1/3 of Mexican Internet Users Interact with Ads; ROIx Presents Programmatic Audio Platform

  7 years ago News

  

  In this week’s LATAM Roundup: One third of Mexican internet users interact with online advertising campaigns, according to the most recent study by the Internet Association of Mexico; ROIx presents their programmatic audio platform in Brazil, built with 178 different [...]

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• LATAM to Reach 2.5bn Mobile Devices by 2025; Mexican Digital Ad Market Grows by 28%

  7 years ago News

  

  In this week's LATAM Roundup: a recent study forecasts 2.5 billion connected mobile devices in Latin America by 2025, in a market that is expected to reach £278bn in revenues; digital advertising grows by 28% in Mexico, where programmatic media already [...]

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• Adsmovil Doubles Revenues in Brazil; Brazilian E-commerce Grows by 7.5% Despite Crisis

  7 years ago News

  

  In this week's LATAM Roundup: Colombian mobile ad tech company Adsmovil consolidates international operations in Latin America, doubling business in their biggest market, Brazil; Despite economic crisis, e-commerce in Brazil grew by 7.5% in the first six months of 2017, compared to [...]

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• Vale Bets on Digital to Impact Shareholders; The Most Valuable Keywords in LATAM

  7 years ago News

  

  This week’s LATAM Roundup brings the following stories: Mining company Vale drives the process of converting its actions with digital campaigns; PwC Argentina and Think-Tanks present PwC Digital Services; SEMrush lists the most expensive keywords in AdWords campaigns; and ZAP [...]

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• Programmatic Grows by 71% in Ecuador; El Tiempo Colombia Reaches US Market with Ad Tech

  7 years ago News

  

  This week’s LATAM Roundup brings the following stories: Even though Latin America represents only 3% of the entire programmatic market, it has the highest growth rates, which include Ecuador’s (71.5%); El Tiempo Colombia increases programmatic investments, now accountable for roughly 15% [...]

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