Weekly Roundup: LATAM
Clear Channel & In Loco Media Close OOH Deal; Cazamba Expands to LATAM Countries
This week's Latin American Roundup brings the following stories: Clear Channel and mobile ad company In Loco Media close a deal to integrate their solutions in out-of-home campaigns in Brazil; Cazamba expands operations in Latin America with offices in Miami, [...]
Natura Grows Online Sales by 150% with Programmatic; Havas Mexico Presents OOH Solution
This week’s Latin American Roundup brings the following stories: the Brazilian cosmetics brand Natura has increased their online sales by 150% after doubling their investment in digital media, including programmatic solutions; Havas Mexico introduces out-of-home solution using data analytics and [...]
Hands Debuts in Latam & Europe; Brazilian Internet Users Prefer Photo Ads
In this week's LATAM Roundup: Brazilian ad tech Hands debuts in other Latin American countries and Europe, led by their new Miami offices, expecting to represent 10% of global revenue by the end of the year; Despite brands investment in [...]
ROIx Expects to Grow by 20% Expanding in Brazil; IAB Brazil Launches Guide Against Fraud
This week's LATAM Roundup brings the following stories: the Brazilian video ad tech ROIx expands their commercial team to different regions in the country, expecting to grow by 20%; IAB Brazil launches a local guide with best practices against fraud; and Teads reaches [...]
Telefonica Acquires Terra Networks; Digital Ad Revenues Grow by 13% in Peru
In this week’s LATAM Roundup: after announcing the end of its operations in seven countries, Terra Networks announced the selling of their remaining services by Telefonica Brazil for £250m; a recent study presented by IAB Peru revealed that the digital [...]
Terra Networks Terminates Business in LATAM; Criteo Launches Direct Bidder in Brazil
In this week's LATAM Roundup: Terra Networks terminates business in seven countries in Latin America, keeping only Brazilian operations and closing offices in Miami; Criteo launches Direct Bidder in Brazil, looking to take advantage of the consolidation of the supply-side market in [...]
Publishers in Brazil Negotiate with CBA; Brazilian Chatbot Wins Facebook Award
In this week's LATAM Roundup: IAB Brazil's Publishers Committee met with the Coalition For Better Ads (CBA) and decided to work on a focus group to consider which recommendations will be enforced in the local market; Chatbot developed by J. Walther [...]
AtresMedia Acquires Smartclip & Debuts in LATAM; IAB Brazil Invests in Government Relations
In this week's LATAM Roundup: AtresMedia acquires Smartclip and debuts in Latin America with 164 million unique viewers in the region, team remains under the leadership of Riza Soares; IAB Brazil invests in government relations with a Law Committee in the country's capital, [...]
Media & Entertainment to Grow Digital Ad Spend by 11.9% in Brazil; Mexican Digital Ad Market Reaches £1bn
In this week's LATAM Roundup: While the Mexican digital ad market is growing steadily and expected to reach £1bn, Brazilian Media & Entertainment sector in Brazil is growing, but slower due to the uncertainties of the local political and economic scenario; [...]
Brazilian Video Ads Get Regulation Fee; 10% of WhatsApp Users Are in Brazil
In this week's LATAM Roundup, the following stories: a new regulation published in Brazil established that video advertising campaigns should be registered in the local Association and pay the Condecine fee, the same way TV and cinema ads are charged; [...]
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