Weekly Roundup: LATAM
Positivo Builds Native Ads in Smartphones; Brazilian Prime Time for Digital Ads
In this week’s Latam RoundUp: Positivo Technologies signed a deal with Hands and will include their own native ad platform built in their devices, focused on Brazilian middle-class targeting; RTB House reveals the Brazilian prime time for digital ads: Tuesdays and Thursdays; and, [...]
Introducing IAB Argentina's New President; DynAdmic & Navegg Announce Deal in Brazil
This week's LATAM Roundup introduces Gervasio Marques Peña, IAB Argentina's new president, who aims to consolidate the internet as a mass media environment locally and promote best practices in the Argentinian ad market; DMP Navegg and video company DynAdmic announce segmentation [...]
ABC Group & DDB Bring Track Agency to Brazil; MediaMath Close Deal with Global Data Bank
In this week's LATAM Roundup, we have the following stories: ABC Group and DDB Latina announce the start of Track ad agency in Brazil; MediaMath and Global Data Bank announce a deal on data onboarding in the country, which promises [...]
Third of Digital Media Investments Goes to Mobile in LATAM; Criteo Launch Sponsored Products in Brazil
In this week's roundup: Logan's latest report shows that 32% of digital investments in Latin America are directed to mobile, and with full screen banners and pre roll at the top of the list of most used formats; Criteo launch [...]
Teads Closes inRead Deal with Estado; Pragma Resells Hathway Solutions in LATAM
In this week's LATAM Roundup: Teads closes deal for inRead video ads with Brazilian publisher Grupo Estado, and claims an increase by 45% in their inventory in 2017; Pragma closes deal to resell Hathway solutions in Latin America, focusing on [...]
RPA Media Place Suggests Brands in LATAM Are Banning YouTube Ads; Loyalty Companies Losing Opportunities in Brazil
In this weeks’ LATAM Roundup: Alejandro Alvarez, CEO, RPA Media Place, talks publicly about Nestlé's decision to ban YouTube ads in their digital campaigns in Argentina, suggesting more local brands are doing the same; Accenture's latest report claims that loyalty companies in [...]
IAB Brazil Warn Industry About Brand Safety; Big Brands Expect Programmatic to Grow by 30%
This week's LATAM Roundup brings the following stories: IAB Brazil's manifesto about brand safety asks the industry to talk more about context for digital ad campaigns; Leaders of big multinationals in Brazil expect programmatic to grow between 20% and 30%; [...]
12 Brazilian Publishers Launch Digital Premium Alliance; Argentina & Venezuela Bring Digital Conversions Down in LATAM
This week’s LATAM Roundup brings the announcement of the publisher alliance Digital Premium, which puts together the digital inventories of 12 traditional Brazilian print newspapers through Google's DoubleClick; A recent report by Zenith Australia shows a decline in digital conversions in [...]
Digital Soon to Be a Third of Brazilian Ad Market; Él Gráfico Joins RPA Media Place
This week’s Latin American RoundUp brings the following stories: latest IAB Brazil report shows that the Digital Ad Market surpassed all forecasts in 2016, reaching 26% year-on-year growth and is now expected to represent a third of the overall ad market [...]
Brazilian Agencies Ask for More Transparency; DT+Seekr Aims in Latin America
In this week's LATAM Roundup: Brazilian agencies are asking for more transparency from the digital industry, especially Havas' decision not to use Google's tools for ads; Direct Talk and Seekr now are DT+Seekr in Brazil, and with new funding will expand customer [...]
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