Weekly Roundup: LATAM

  • Digital Agencies Grew by 50% in Brazil Last Year; Predicta Aims for 80% growth in 2017

    This week’s LATAM Roundup brings the following news: a local study reveals that digital agencies grew by 50% in Brazil last year, despite only 34% of them offering automated services; Predicta forecast growth by 80% in 2017, after increasing their revenues by 20% last year; Twitter Brazil have a new general manager; and finally, out of home Clear Channel starts being audited by Brazilian Institute IVC. 

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  • Latin America Trends in the Programmatic Market in 2017

    In the first LATAM RoundUp in 2017, some of the leaders of ad tech in the region talk about the main achievements and changes to the market in 2016 and what they expect in the new year.

    According to IAB Brazil, digital advertisement had R$10.3bn (£2.56bn) in revenues in 2016, a year-on-year increase by 12%. The forecast for 2017 is another year with a double digit growth, driven mainly by search, display, social media and video.

    Below, some of the main [...]

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  • LATAM Ad Market to Reach £34bn; Brazil Has a Quarter of Top100 YouTube Channels

    The last LATAM RoundUp of the year brings the following news: LATAM ad market is expected to reach £34.24bn in 2016, according to eMarketer; Brazil has 24 YouTube channels on the list of the top 100 profiles with the biggest impact in audience and engagement, according to Snack; and Brazilian fast food Bob’s introduces a 100% digital store, opening new opportunities to get and analyse user data.

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  • RPA Takes Publishers Co-Op to Uruguay; Zoomin.TV & Rubicon Announce Integration

    LATAM’s Roundup this week brings the following stories: RPA closes a deal with Uruguayan media companies, bringing the publisher co-op to the country and putting international expansion in the pipeline; Zoomin.TV and Rubicon Project join forces in an integration for video ads; AOL Brazil reveals numbers during the Black Friday; and Teads claim to have achieved non-fraudulent metrics 33% above the average in Latin America.

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  • S4M Closes Offices in Brazil; Mobile Reaches 13% of Digital Travel Sales

    In this week’s LATAM RoundUp: French S4M steps back of Brazil, transferring their local operations to Miami and dismissing the team members in Sao Paulo; Mobile already represents 13% of the digital travel market in Brazil, according to Criteo’s Travel Flash Report; and finally the first results of the local market in 2016 with Harrenmedia and Adsmovil numbers in Latin America.

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  • Predicta to Launch Marketplace for Newspapers; Black Friday's Results in Brazil Below Expectations

    In this week’s Roundup: The National Newspapers Association in Brazil reaches out to Predicta to build a marketplace in order to better trade ads for print and online traditional media in the country; Black Friday in Brazil has a 17% increase year-on-year, but finishes 2016 below expectations in revenues; and, finally, a survey revealing that only a quarter of local marketers have heard of the term ‘martech’.  

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  • Black Friday Expected to Have Reached £470m in Sales in Brazil; Abril Group Acquire Stake in Guiato

    In this week’s LATAM Roundup: Black Friday is growing to be the most important date for e-commerce in Brazil, expected to reach £468m in sales this year with big investments from publishers and ad techs; Abril Group have acquired stake in Guiato’s Brazilian operations, also investing in other local digital business to keep moving from a media publisher company to a marketplace platform; and, finally, Teads Brazil’s two new hires in the marketing department – now with three former-Facebook execs on their team.

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  • Isobar Launches Data Insight Area; Brazilian Mobile Users Spend Half of Their Mobile Allowance With Ads

    In this week’s LATAM Roundup: Isobar launches Data Insights, a data-focused area to support media and planning operations; A survey made by local associations in Brazil claims that mobile users in the country spend 40% of their data allowance in loading advertising; and, finally, the Portuguese agency YDigital speak to ExchangeWire and reveal that Brazil represents 40% of their global revenues.

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  • Latin America Reaches 3% of Global Programmatic Market; AppNexus Partners with Tail

    This week’s LATAM Roundup brings the highlights of ‘State of Programmatic Media in Latin America’, a study by comScore and MediaMath that heard 52 local market leaders and forecast growth by 10-35% in the Brazilian and Mexican markets; AppNexus will use TailTarget DMP data in their solutions in the region; and, finally, details of Teads and Brazilian publisher group Abril, which expand their deal to another format.

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  • Tradelab Debut in Brazil; IAB Brazil's 2017 President is From the Programmatic Market

    This week’s LATAM roundup brings the following news: French Tradelab launch their office in Brazil, aiming to grow the programmatic market; IAB Brazil’s 2017 president is Cristiano Nóbrega, from local DMP TailTarget; Predicta Melt launch premium ad network and discloses their first numbers; Brazil’s e-commerce aiming high in Black Friday, forecasting an increase by 18% in revenue.  

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