Weekly Roundup: LATAM

  • Hands Debuts in Latam & Europe; Brazilian Internet Users Prefer Photo Ads

    In this week’s LATAM Roundup: Brazilian ad tech Hands debuts in other Latin American countries and Europe, led by their new Miami offices, expecting to represent 10% of global revenue by the end of the year; Despite brands investment in video ads, Brazilian internet audience shows strong preference for photos, according to a recent research by Opinion Box and Contentools; and Tremor Video launches their 360 video ad product in Brazil, previously limited due to “technology limitations”.

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  • ROIx Expects to Grow by 20% Expanding in Brazil; IAB Brazil Launches Guide Against Fraud

    This week’s LATAM Roundup brings the following stories: the Brazilian video ad tech ROIx expands their commercial team to different regions in the country, expecting to grow by 20%; IAB Brazil launches a local guide with best practices against fraud; and Teads reaches 222 million unique users in Latin America, leading the video ad tech market in Mexico, Argentina, Chile, and Colombia, according to comScore numbers. 

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  • Telefonica Acquires Terra Networks; Digital Ad Revenues Grow by 13% in Peru

    In this week’s LATAM Roundup: after announcing the end of its operations in seven countries, Terra Networks announced the selling of their remaining services by Telefonica Brazil for £250m; a recent study presented by IAB Peru revealed that the digital ad market grew by 13% last year in the country, reaching £62m; Ogilvy Brazil launch a new digital unit in partnership with IBM which will use artificial intelligence for campaigns; and André Izay is the responsible for uniting Yahoo and [...]

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  • Terra Networks Terminates Business in LATAM; Criteo Launches Direct Bidder in Brazil

    In this week’s LATAM Roundup: Terra Networks terminates business in seven countries in Latin America, keeping only Brazilian operations and closing offices in Miami; Criteo launches Direct Bidder in Brazil, looking to take advantage of the consolidation of the supply-side market in the country expected in the coming years; and Shazam chooses US Media Consulting to represent its commercial operations in Latin America for the next three years.

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  • Publishers in Brazil Negotiate with CBA; Brazilian Chatbot Wins Facebook Award

    In this week’s LATAM Roundup: IAB Brazil’s Publishers Committee met with the Coalition For Better Ads (CBA) and decided to work on a focus group to consider which recommendations will be enforced in the local market; Chatbot developed by J. Walther Thompson and mobile agency Mobile wins Facebook Award after growing the AA Brazil emails by 1300% in one day; and, finally, Teads introduces local head of Teads Studio, Bertrand Cocallemen.

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  • AtresMedia Acquires Smartclip & Debuts in LATAM; IAB Brazil Invests in Government Relations

    In this week’s LATAM Roundup: AtresMedia acquires Smartclip and debuts in Latin America with 164 million unique viewers in the region, team remains under the leadership of Riza Soares; IAB Brazil invests in government relations with a Law Committee in the country’s capital, Brasília; and Mercado Livre discloses first results of the investment on DoubleClick and Google Analytics, aiming to be one of the main programmatic ad platforms in the Brazilian e-commerce market.  

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  • Media & Entertainment to Grow Digital Ad Spend by 11.9% in Brazil; Mexican Digital Ad Market Reaches £1bn

    In this week’s LATAM Roundup: While the Mexican digital ad market is growing steadily and expected to reach £1bn, Brazilian Media & Entertainment sector in Brazil is growing, but slower due to the uncertainties of the local political and economic scenario; Globo, Infoglobo, and Valor Econômico publishers join their commercial ad teams and will offer integrated solutions to advertisers in Brazil; and, finally, new hires in Wundermann Latam and the ad tech PubliEasy in Brazil.

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  • Brazilian Video Ads Get Regulation Fee; 10% of WhatsApp Users Are in Brazil

    In this week’s LATAM Roundup, the following stories: a new regulation published in Brazil established that video advertising campaigns should be registered in the local Association and pay the Condecine fee, the same way TV and cinema ads are charged; WhatsApp reveals that 10% of their user base is Brazilian, even though it’s unclear how Facebook monetises the platform; and local hires in the industry, such as Marco Calliari, Ipsos Brazil new CEO.

    Brazilian video ads now to pay extra fee

    According [...]

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  • Positivo Builds Native Ads in Smartphones; Brazilian Prime Time for Digital Ads

    In this week’s Latam RoundUp: Positivo Technologies signed a deal with Hands and will include their own native ad platform built in their devices, focused on Brazilian middle-class targeting; RTB House reveals the Brazilian prime time for digital ads: Tuesdays and Thursdays; and, finally, the top-ranked Facebook Fan Pages in Brazil in terms of user engagement, all with a common point – a high amount of videos published in a short period of time.

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  • Introducing IAB Argentina's New President; DynAdmic & Navegg Announce Deal in Brazil

    This week’s LATAM Roundup introduces Gervasio Marques Peña, IAB Argentina’s new president, who aims to consolidate the internet as a mass media environment locally and promote best practices in the Argentinian ad market; DMP Navegg and video company DynAdmic announce segmentation partnership in Brazil; and 16 digital companies and startups form ABRIA, the Brazilian Association of Artificial Intelligence, led by Baidu’s country manager, to promote the adoption of technologies in the country.

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