Weekly Roundup: LATAM

  • RPA Media Place Suggests Brands in LATAM Are Banning YouTube Ads; Loyalty Companies Losing Opportunities in Brazil

    In this weeks’ LATAM Roundup: Alejandro Alvarez, CEO, RPA Media Place, talks publicly about Nestlé’s decision to ban YouTube ads in their digital campaigns in Argentina, suggesting more local brands are doing the same; Accenture’s latest report claims that loyalty companies in Brazil are losing money and opportunities with their consumers and data; and, finally, Google’s search trend for the winter season in Brazil.

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  • IAB Brazil Warn Industry About Brand Safety; Big Brands Expect Programmatic to Grow by 30%

    This week’s LATAM Roundup brings the following stories: IAB Brazil’s manifesto about brand safety asks the industry to talk more about context for digital ad campaigns; Leaders of big multinationals in Brazil expect programmatic to grow between 20% and 30%; and, finally, speaking to the digital industry, Nizan Guanaes, CEO, DM9DDB, and one of the most recognised professionals of the Brazilian market, questions the ad tech market but highlights that digital technologies and offline advertising should find a balance to complement [...]

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  • 12 Brazilian Publishers Launch Digital Premium Alliance; Argentina & Venezuela Bring Digital Conversions Down in LATAM

    This week’s LATAM Roundup brings the announcement of the publisher alliance Digital Premium, which puts together the digital inventories of 12 traditional Brazilian print newspapers through Google’s DoubleClick; A recent report by Zenith Australia shows a decline in digital conversions in Latin America, due to the economic crisis in Argentina and Venezuela; and, finally, the latest survey on audience’s perception of digital ads shows that, even though the Brazilian audience has a lower adoption of AdBlockers, users emphasise skipping ad videos [...]

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  • Digital Soon to Be a Third of Brazilian Ad Market; Él Gráfico Joins RPA Media Place

    This week’s Latin American RoundUp brings the following stories: latest IAB Brazil report shows that the Digital Ad Market surpassed all forecasts in 2016, reaching 26% year-on-year growth and is now expected to represent a third of the overall ad market by the end of the year; sports publisher Él Gráfico joins Argentinian publisher co-op RPA Media Places; Criteo reveal that almost half of online transactions in Brazil occur with at least two devices; and, finally, Marina Cunha joins Boo-box/ftpi as [...]

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  • Brazilian Agencies Ask for More Transparency; DT+Seekr Aims in Latin America

    In this week’s LATAM Roundup: Brazilian agencies are asking for more transparency from the digital industry, especially Havas’ decision not to use Google’s tools for ads; Direct Talk and Seekr now are DT+Seekr in Brazil, and with new funding will expand customer relationship tools throughout the Spanish speaking Latin America; RTB House aim to grow 200% in Brazil in their second year in the country; and the rankings of radio audience in Latin America, by Triton Digital.

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  • 60% of Argentinian Digital Agencies Expect Growth in 2017; Ogilvy Brazil Have a New President

    In this week’s LATAM roundup, three stories: more than half of Argentinian digital agencies are optimistic about their financial results this year, according to a local survey by Interact; Ogilvy Brazil appoint Fernando Musa as their new president, after 20 years being led by Sergio Amado; Predicta and YContent close deal that makes YContent’s video portfolio available through Predicta technologies.

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  • Adsmovil & Sizmek Close Deal Against Fraud; Tradelab Push Fraud Conversation in Latam

    In this week’s Latin American RoundUp: combating fraud is why Adsmovil and Sizmek have joined efforts to integrate their tools, focusing on Latin America and hispanic mobile traffic; four months after Tradelab’s debut in Brazil, Essio Fiordi, managing director, speaks up about the market and its improvement when combating fraudulent traffic; Facebook & The Economist report highlights the challenges of digital inclusion of the biggest Latin American digital advertising marketing: Brazil. 

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  • Latin America 4G Connections Up By 121%; Brazil Reaches 75M Smartphone Users

    In this week’s Latin America Round Up: 4G connections in Latin America grow by 121%, twice as much as the global rate; Brazil reaches 75 million smartphone users, where one out of four minutes spent online is on social media; Blasting News reaches 100 million unique users, Brazil representing 61% of them; and AdStream revenues grow by 123% in Brazil, mainly due to the development of the market outside the main centres such as Rio and São Paulo.

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  • Teads Arrives in Peru; Could Twitter Boost Activity During Carnival?

    This week’s Latin American Roundup brings the following stories: the video ad tech Teads announce an office in Peru, rolling out their expansion in South America with a local team in Lima; Twitter release numbers of interactions on their platform during Carnival in Brazil, with hopes to keep up with an increase in the activities during this year’s holiday until Tuesday (February 28); and, finally, new digital agencies for the car manufacturer company JAC Motors and the home goods retailer Multicoisas.

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  • Ad Investments Fall by 1.6% in Brazil; IMS & Snapchat Expand Deal in LATAM

    This week’s LATAM RoundUp brings the following news: even though digital ad investments have reached £1.47bn in Brazil, the overall ad spend has fallen by 1.6%; IMS and Snapchat’s deal to trade ads on the social media platform is now expanded beyond Brazil into three other markets: Mexico, Argentina, and Colombia; Accenture Interactive have a new director for South American Hispanic markets; and Zoomin.TV launch their content recommendation platform in Brazil, with local deals with +500 local YouTubers.

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