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Impact Announces Discovery for Finding, Identifying, and Authenticating Influencers and Other Partners
Impact, a global leader in Partnership Automation, today announced the Partnership Cloud’s new Enhanced Discovery capability, enabling organisations to search a wide net of influencers (spanning different social networks), mobile app partners, content creators, premium publishers, and more. The solution [...]
Is it Time for Publishers to Reconsider the Brand Safety Value Proposition?
In this exclusive article for ExchangeWire, Pete Wallace (pictured below), commercial director at GumGum Europe, discusses how techniques once solely applied towards the goal of brand safety can now be used for sophisticated contextual targeting, to the benefit of publishers. What [...]
Rubicon Project Acquires RTK.io
Rubicon Project, the global exchange for advertising, today announced the acquisition of RTK.io, a leading provider of tools and services that bring simplicity and control to header bidding for publishers. RTK’s solution is built on Prebid, the same open source framework [...]
Swetha Ganesan Joins Placements.io as Director of Solutions Consulting
Placements.io, the revenue management system for publishers, today announced that veteran digital advertising industry alumna Swetha Ganesan has joined the company as Director of Solutions Consulting. Ganesan will be responsible for leading the growing Solutions team while also on-boarding new [...]
Why it’s Time to Break Down the Barriers Between Brand and Performance
Marketing efforts in recent years have tended towards the quantitative measure of performance. How many people could have seen the ad, how many people have clicked it, and how many people have bought a product after clicking the ad. However, [...]
Global Martech Market Hits USD$121.5bn (£94.6bn); AI Measures Emotional Response to Advertising
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global martech market hits USD$121.5bn (£94.6bn); AI measures emotional response to advertising; Verizon Media accelerates premium native supply [...]
M&C Saatchi Performance's James Shepherd on Nike, Ad Spend, and Amazon
On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by James Shepherd, managing partner - growth at M&C Saatchi Performance to discuss the latest news in ad tech and martech. On this week's episode: - [...]
Digital Growth Amid Uncertainty: The IAB Ad Spend and IPA Bellwether Reports
This week saw the release of two key industry reports, the Q3 2019 IPA Bellwether and the IAB & PwC Adspend Update H1 2019. Here ExchangeWire details the key findings of the studies, and receives expert insight from across the [...]
Building a Next Generation Data Driven Marketing Business
In this exclusive article for ExchangeWire, Matthew Pepper (pictured below), managing director of Sub2 Technologies, outlines the key areas to consider when constructing a successful data driven marketing firm for the current era. Data driven marketing has been a growing discipline [...]
The ICO: Clarification & Engagement in the Late Summer
As the nights draw ever-closer and the memory of temperatures topping 38° degrees become a fantasy sought whilst huddled around the radiator, ExchangeWire takes a look back at a busy late summer for the ICO. Executives from the UK’s data protection [...]
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