RhythmOne has reached the final stages of their acquisition of YuMe. In this Q&A, ExchangeWire speaks with Dan Slivjanovski, chief marketing officer, RhythmOne, about the vision for RhythmOne post-acquisition, how the company will leverage its end-to-end offering, and about the state of consolidation of the ad tech industry. ExchangeWire: With the acquisition of YuMe now concluded, what is your strategy going forward? Dan Slivjanovski: The combination of YuMe and RhythmOne will bring together demand-side and supply-side strengths in the fast-growing areas of mobile, [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives Funding; Weve Launches Locate; Bitposter Adds New Buyers to OOH platform; and Survey of Native Ad Formats. Series A funding for PowerLinks Following a year of expansion with significant revenue growth, PowerLinks announces new capital from their Series A funding round. The new investment, to the value of £4.58m, comes from Foresight Group, as well as angel investors and PowerLinks management. The new capital is [...]

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What value could social data add to programmatic buying? Writing exclusively for ExchangeWire, Jeff Marshall (pictured below), CrossInstall’s co-founder and CEO and a mobile gaming and advertising industry veteran, discusses why DSPs are adding to their programmatic offerings with social buying and how robust social data sheds light on the possibilities increased programmatic audience data can offer. Demand Side Platforms, or DSPs, rely on behavioural data to know more about consumers so that they can improve their targeting. Social platforms [...]

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With DSPs increasingly making ads.txt mandatory for their publishers, the pressure is on publishers to adopt the IAB project in order to fight inventory fraud. In this Q&A, Jochen Schlosser (pictured below), CSO, Adform, tells ExchangeWire that the majority of publishers are committed to implementing ads.txt, with adoption rates doubling in some markets.  ExchangeWire: How far is the industry in terms of adopting ads.txt? Jochen Schlosser: The most important fact is that all of the key people I talk to in the industry are [...]

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In ad tech we use the word ‘optimisation’ a lot. We optimise for performance, for ad spend, and for revenue. But when we optimise, we do so to win. This means that someone else loses. In this piece, Hilit Vainberger (pictured below), CRO, Cignal.io, discusses why, as an industry, we need to start thinking collectively about the greater good of the entire ecosystem and not just what’s good for our organisation this quarter. In the last few months, there has [...]

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With header bidding the norm at all top publishers, first-price auctions should be a matter of course, argues Kay Schneider (pictured below), general manager, SmartX Platform, smartclip, in this exclusive byline for ExchangeWire, and explains why a change from second-price auctions is needed, now! Game theory suggests that a buyer might allocate a higher max bid price to a purchase item if there is a chance to settle a transaction with a final price that is significantly lower than his bid. As [...]

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Brands are taking an increasingly tough stance on the quality of digital ad inventory, leading them to employ a variety of tactics and techniques to guarantee the value of the websites on which they advertise, writes Andy Evans, CMO at Sovrn, exclusively for ExchangeWire. Whitelisting – where advertisers only buy inventory from a list of pre-approved websites – is one such tactic. In fact, a World Federation of Advertisers survey revealed almost half (49%) of top-spending global brands have adopted site whitelists [...]

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With media buyers seeking out more efficient paths to supply and demanding greater transparency in fees and auctions, it is time for DSPs to be more than automated workflow tools. DSPs have not evolved much from when they were built during the first decade of programmatic, said Sonal Patel, Singapore managing director for AppNexus, calling for an overhaul of demand-side platforms to better meet the needs of marketers today. The ad tech vendor recently launched its AppNexus Programmable Platform (APP), touting it [...]

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ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neues Programmatic-Gütesiegel für Agenturen vom BVDW; Evania Video und Fraudlogix kooperieren; Fyber bringt neue Demand-orientierte Nutzeroberfläche; und Fünf Fragen an Volker Ballueder, Rocket Fuel. Programmatic-Gütesiegel für Agenturen Der BVDW bringt ein neues Gütesiegel für die programmatische Wirtschaft an den Start. Nach den Ad-Tech-Anbietern wendet sich der Industrieverband mit seiner Initiative jetzt an die Agenturen: Das BVDW-Zertifikat Programmatic Advertising für Agenturen kann ab dem morgigen 2. [...]

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Following the recent launch of the weekly ExchangeWire DACH news roundup, ExchangeWire speak with Maciej Wyszynski (pictured below), Managing Director for DACH, CEE & MEA, Sociomantic Labs about the buy-side challenges in the DACH region. Here, Wyszynski explains how the DACH region compares with other regions globally, and talks future trends and opportunities for advertisers in Germany, Austria, Switzerland. ExchangeWire: What are the biggest challenges facing the buy-side advertising industry in the DACH region? Maciej Wyszynski: The first and biggest challenge in the [...]

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