• Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: On Trend with Location-Based Campaigns; QuanticMind Introduces New Bidding Optimisation Capabilities; Tremor Video DSP Partners with Dstillery; Live Video Ad Views Continue to [...]

  • Weekly Focus: Alibaba to Overshadow Chinese Competition with 58.2% Market Share

    This week, China's top 10 e-commerce players have been unveiled and are expected to account for more than 85% of the country's total online retail sales by year-end, with Alibaba taking pole position. The market leader is expected to grab [...]

  • Audio Ads Via DoubleClick Bid Manager; Location Sciences Launches 'Verify'

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces Audio Ads to DoubleClick Bid Manager; Location Sciences Launches Location Data Authentification; Strategic Partnership Between HubSpot & Taboola; AddApptr Expands [...]

  • How to Win the On-the-Go Consumer with Data

    Today's tech-savvy consumers are on the move; and if you want your brand to succeed, you need to keep moving with them. In this piece for RetailTechNews, Smriti Kataria, director for research and marketing, Near, explains how retailers and brands need [...]

  • Understanding How Retailers Use Location Data: Q&A with Rippll

    Location data has long been a widely used technique for retailers to engage their customers. In this Q&A with RetailTechNews, Doug Chisholm, CEO, Rippll, outlines how retailers are leveraging this information, what more they can be doing with their location [...]

  • Weekly Focus: Alibaba Bolsters SEA Focus with Lazada Investment Boost

    This week, Alibaba Group takes the spotlight with its USD$2bn (£1.44bn) investment in Singapore-headquartered e-commerce operator Lazada, as it ramps up it expansion plans for Southeast Asia. This would push its total investment to USD$4bn (£2.88bn), following its initial USD$1bn [...]

  • Blockchain Will Require Shift in How Brands Market

    Blockchain technology can provide more security and ownership, but its adoption will introduce new challenges for marketers in Asia-Pacific, and globally, who must reassess the way they think about promotions. For brands, blockchain offers highly secure data acquisition and helps [...]

  • Digital Knowledge Management Helping Brands Remain Visible: Q&A with Yext

    The way consumers search has been evolving for years, but now, with the evolution of technology like voice and chat interfaces, that evolution has jumped to lightspeed. In the build up to Retail Week Live, which is run in partnership [...]

  • Enhancing Your Shopper Experience with Data

    Whether your retail business is marketing online or from a physical location, your bottom line relies on one thing: shoppers. Both shopping facilities and shopping habits have shifted over the years; and you probably don't dress, talk, or behave in [...]

  • How to Make Friends & Influence People

    Building strong relationships is always beneficial, and what better day to celebrate than the Random Acts of Kindness Day on 17 February? But before you cross the office to give your MD an unsolicited bear hug, a word of caution: [...]