• Didomi Acquires Agnostik

    Didomi, a French scale-up that develops globally-adopted software solutions to manage user consent and preferences, is announcing the acquisition of Agnostik, a privacy tech start-up which allows organisations to ensure high data privacy practices. By doing so, Didomi is strengthening [...]

  • LoopMe Announces Investment from Mayfair Equity Partners

    LoopMe (‘the Company’), a leading brand-focused mobile advertising platform, today announced Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly USD$100m (£73.2m) for full year 2021, [...]

  • KKCG’s ARICOMA Group Acquires Ad Tech and Martech Development Company Clearcode

    ARICOMA Group continues to deliver on its expansion strategy as it acquires the Polish software development company Clearcode. The company specialises in custom ad tech and martech platform development, and has worked with many top-tier ad tech companies, agencies, publishers [...]

  • GumGum Acquires Attention Measurement And Optimisation Platform Playground xyz

    GumGum, a global media and technology leader, specialising in contextual intelligence, announced the acquisition of Playground xyz, a global attention based advertising platform. The transaction was done using a mix of cash and stock and will be immediately accretive. [...]

  • Meta Directed to Sell Giphy; WPP Acquires Cloud Commerce Group

    In today's daily news digest from ExchangeWire: Meta directed to sell Giphy; WPP acquires Cloud Commerce Group; and Yassir raises USD$30m (£22m) for North African super-app. Meta directed to sell Giphy Meta, formerly known as Facebook, has been directed by the UK [...]

  • impact.com Fiscal Year H1 2021: $1.5bn Valuation, $150m in Funding, BigCommerce Integration, 69% Customer Growth

    impact.com, the leading global partnership management platform supporting more than one million partnerships for more than 1,800 brands, announced the close of a successful H1 in fiscal year 2022. Most notably, the company closed a USD$150m round of funding at [...]

  • Tappx Acquires PlayOn Content to Boost Publisher Video Strategies

    Tappx, a leading ad tech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content, a fast-growth video generation and monetisation platform. The acquisition will create a platform for global publishers which can [...]

  • CoinSwitch Kuber Seek Unicorn Status; Cashmere Merge with Media.Monks

    In today's ExchangeWire news digest: crypto exchange CoinSwitch Kuber are reportedly looking to raise fresh funding at a valuation of USD $2bn; creative agency Cashmere will merge with S4 Capital's Media.Monks; and social shopping platform Flip have raised USD $28m.   CoinSwitch [...]

  • Media, Marketing & Commerce Investment Series - Part 2: M&A

    In part two of this three-part commentary series on media, marketing, and commerce investment, ExchangeWire speaks to industry professionals involved in M&A transactions over 2021 for insight as to how consolidation is developing within the sectors. Key statistics (2021, to-date)* - Total [...]

  • Google Again Accused of Price-Fixing with Facebook; Suma Brands Raises USD$150m

    In today's ExchangeWire daily news digest: Google again accused of price-fixing with Facebook; Suma Brands raises USD$150m (£108m); and Embracer Group in eight-strong acquisition spree. Google again accused of price-fixing with Facebook Google has been accused of preferential price-fixing, benefitting its "rival" [...]